# Multipurpose Plant-Based Beverages Moodrink is a Fully Foamable Drink to Add to Coffee & More By Laura McQuarrie | Published 2023-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moodrink References: [vegconomist](https://vegconomist.com/investments-finance/fundraising/bettermood-investors-alt-dairy/) & [bettermoo](https://www.bettermoo.com/product/)  Moodrink is a new plant-based beverage by bettermoo(d) that can be used for many different purposes. This beverage made with herbs and [oats has the ability to foam](https://www.trendhunter.com/trends/silk-oat-cold-foam-creamer), making it the perfect addition to everything from coffee and cocktails to cooking and baking. Steve Pear, former [Coca-Cola](https://www.trendhunter.com/trends/music-competition-cafes) executive and new chairman of bettermoo(d), says: "With more than 20,000 local retail sample orders and its unique branding and concept, the company is very confident it will become a new leader in the dairy-alternative sector." The [plant-based dairy alternative](https://www.trendhunter.com/trends/plantbased-whole-milk) company is looking to raise $10 million by selling shares at $6.80 each in a non-brokered private placement. bettermoo(d) intends to use most of the funds to support an advertising campaign for its new product, Moodrink. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 55% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Foamable Beverages:** The development of plant-based foamable beverages represents a disruptive opportunity in the dairy-alternative sector - **Multipurpose Food Ingredients:** The creation of multipurpose food ingredients made from plant-based sources presents an opportunity for innovation in the food industry - **Alternative Dairy Industry Growth:** The growth of the alternative dairy industry, driven by consumer demand for plant-based options, presents numerous innovative opportunities ### Where This Applies - **Plant-based Beverage Industry:** The plant-based beverage industry is poised for growth as companies like bettermoo(d) develop innovative products to meet consumer demand - **Food Ingredient Industry:** The food ingredient industry can benefit from the development of multipurpose ingredients like Moodrink that can be used across a variety of food and beverage applications - **Plant-based Advertising Industry:** The growth of the plant-based industry presents an opportunity for advertising agencies to create campaigns that appeal to a growing segment of environmentally-conscious consumers ## Related on Trend Hunter - [Adaptogenic Alt Milks](https://www.trendhunter.com/trends/oatmilk-adaptogens.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [RTD Sparkling Adaptogenic Beverages](https://www.trendhunter.com/trends/mingle-mood.md) - [Fruit-Focused Foam Toppers](https://www.trendhunter.com/trends/fruit-foam.md) - [Carbonated Plant-Protein Drinks](https://www.trendhunter.com/trends/vuum.md) - [Malt-Based Beverage Products](https://www.trendhunter.com/trends/soufflet-malt.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Relaxing Nootropic Refreshments](https://www.trendhunter.com/trends/peak-mood-drinks-unwind.md) - [Wellness-Boosting RTD Coffees](https://www.trendhunter.com/trends/cocoa-cappuccino.md)