# Emotional Blinding UofT Research Shows Moods Can Make Eyesight Better or Worse By Rose Nazarali | Published 2009-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mood-eyesight References: [neurosciencemarketing](http://www.neurosciencemarketing.com/blog/articles/happy-people-see-more.htm) & [webmd](http://www.webmd.com/brain/news/20090605/mood-literally-affects-how-we-see-world) Researchers from the [University of Toronto](https://www.trendhunter.com/trends/liquidfilled-panel) recently discovered that our [mood changes](https://www.trendhunter.com/trends/mooodyspace) can affect out eyesight. When in a good mood, participants were able to view everything around them and interpret it as such. However, when in a bad mood, people tended to see in tunnel vision and blocked out certain images and elements. Marketers can make use of this information with the way they [package their product](https://www.trendhunter.com/trends/font-moodify), to determine how people can view it. Additional image sources: [InexorablyLoved](http://inexorablyloved.files.wordpress.com/2007/03/sunny-eyes-012b.jpg) | [Kempton](http://kempton.files.wordpress.com/2006/08/opthalmologist.jpg) ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 1% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Mood-responsive Branding:** Marketers can take advantage of the fact that mood changes can affect eyesight to create branding strategies that are responsive to people's mood. - **Emotion-based User Experience:** Designers of websites, apps, and other digital products can use insights about how mood changes affect eyesight to develop user experiences that respond to people's mood. - **Emotion-aware Advertising:** Advertisers can develop ads that are sensitive to people's mood changes, taking into account how those mood changes affect what people notice and remember in an advertisement. ### Where This Applies - **Marketing and Advertising:** This research has an impact on marketing and advertising, particularly for companies in the business of branding, designing ads, and creating digital products with a user interface. - **Healthcare and Optometry:** This research highlights the relationship between mood and eyesight, making optometrists and healthcare providers aware of how their patients' mood and stress levels can affect their vision. - **Consumer Product Design:** Insights from this research can be useful for consumer product designers who need to consider the various ways their products can be perceived by consumers in different moods. ## Related on Trend Hunter - [Real-Time Emotion Trackers](https://www.trendhunter.com/trends/global-mood-ring.md) - [Mood-Boosting Aromatherapy Rollerballs](https://www.trendhunter.com/trends/aromatherapy-rollerballs.md) - [Mood Insight Tools](https://www.trendhunter.com/trends/mood-insight.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [Emotion-Based Wallpaper Tools](https://www.trendhunter.com/trends/moodpaper.md) - [Custom Scent-Altering Lamps](https://www.trendhunter.com/trends/moodmist.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md) - [Mood-Focused Sprays](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness.md)