# Plant-Based Easter Chocolates Moo Free Easter Eggs are Arriving in Two Varieties By Michael Hemsworth | Published 2022-02-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moo-free-easter-eggs References: [conveniencestore](https://www.conveniencestore.co.uk/products/moo-free-extends-easter-range-with-two-shell-eggs/664827.article) & [moofreechocolates](https://www.moofreechocolates.com)  The Moo Free Easter eggs are being launched from the [vegan, free-from brand](https://www.trendhunter.com/trends/nomo-easter-chocolate) as a treat for consumers to pick up this spring when seeking out a way to update their favorite traditions. The eggs come in two varieties including the Original Easter egg with a bag of Moofreesas malt balls inside as well as the [White Easter egg](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs) with a White Bunnycomb Crunch Bar within. The treats are priced at £5.99 each and come packaged in [fully recyclable packaging](https://www.trendhunter.com/trends/happi-1) that is made with recycled materials. CEO Andrea Jessop commented on the new Moo Free Easter eggs saying, "Easter can be a frustrating time of year if you suffer with allergies or follow a plant-based diet. We have set to change that frustration! Without compromising on taste or product quality we sourced the highest quality cocoa to create our chocolate and crafted a range of eleven products that will bring excitement to everyone’s Easter!” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Easter Treats:** Vegan and free-from treats for Easter offer opportunities for companies to cater to the growing trend of plant-based diets and lifestyles. - **Eco-friendly Packaging:** Products packaged in fully recyclable and sustainable materials offer a disruptive innovation opportunity for companies to appeal to environmentally conscious consumers. - **Innovative Flavor Combinations:** Unique flavor combinations and alternative ingredients in traditional holiday treats offer opportunities for companies to differentiate their products and appeal to consumers seeking new experiences. ### Where This Applies - **Food and Beverage:** The food and beverage industry can innovate by offering plant-based and sustainably packaged holiday treats to consumers. - **Packaging:** The packaging industry can create and promote environmentally friendly options for companies looking to reduce their impact on the environment. - **Retail:** Retailers can offer a wider variety of Easter treats that cater to consumers with plant-based diets, allergies, or seeking new and unique flavor combinations. ## Related on Trend Hunter - [Ethical Easter Chocolate Ranges](https://www.trendhunter.com/trends/moo-free-freefrom-easter-range.md) - [Plant-Based Easter Chocolate Ranges](https://www.trendhunter.com/trends/hp-easter-eggs.md) - [Vegan-Friendly Easter Chocolate Products](https://www.trendhunter.com/trends/happi-easter-products.md) - [Seasonal Free-From Chocolates](https://www.trendhunter.com/trends/moo-free-1.md) - [Vegan-Friendly Holiday Chocolates](https://www.trendhunter.com/trends/moo-free-christmas-range.md) - [Festive Free-From Chocolate Ranges](https://www.trendhunter.com/trends/new-moo-free-christmas-range.md) - [Free-From Easter Treat Ranges](https://www.trendhunter.com/trends/nomo-easter-chocolate.md) - [Festive Free-From Chocolates](https://www.trendhunter.com/trends/moo-free-christmas.md) - [Child-Friendly Dairy-Free Easter Treats](https://www.trendhunter.com/trends/nomo-kids-easter-products.md)