# Sleek Luxury Rubber Sneakers Givenchy's Monumental Mallow Prepares for the Fall Season By Amy Duong | Published 2021-09-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/monumental-mallow References: [hypebeast](https://hypebeast.com/2021/9/givenchy-monumental-mallow-hybrid-rubber-mesh-shoe-black-brown-cream-matthew-m-williams-fall-winter-2021) Matthew M. Williams has infused his design expertise into the core of [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion) since taking over as the Creative Director and his latest project is the Monumental Mallow silhouette. The fashion designer delivers a set of footwear for the Fall Season spotlighting avant-garde themes. The shoes arrive in two options: it includes a lot-top cut or a high-top cut. The high-top iteration has a sock liner at the collar made from mesh for a stark contrast and look. It is made with a smooth matte rubber material at the base foundation complete with a cream tonal distressed look. It is marked with [sculptural lines](https://www.trendhunter.com/trends/spunge-osmosis) for a textural look and complete with branding details. The low-cut boasts a similar look to a [chunky clog](https://www.trendhunter.com/trends/bl01) with tonal options of black, matte brown, or matte black. Image Credit: Givenchy ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 61% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Avant-garde Footwear Design:** Opportunities for designers to create innovative, sculptural, and textural footwear using rubber materials for the luxury market. - **High-top Sock Liner Trend:** Fashion brands can capitalize on the demand for eye-catching high-top sneakers with sock liner detailing made from contrasting materials. - **Chunky Clog Trend:** The trend for chunky clog-like footwear with a distressed, tonal, and minimalist design presents an area for growth in the luxury shoe market. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion industry can leverage the popularity of avant-garde footwear design to gain a competitive edge in the market. - **Footwear Manufacturing:** Footwear manufacturers can explore innovative methods and materials to create high-top sneakers with sock liner detailing and chunky clogs. - **Retail Industry:** Retailers can cater to the demand for avant-garde and chunky clog footwear by stocking high-end designer brands that offer these styles. ## Related on Trend Hunter - [Luxurious Stealthy Fashion Mules](https://www.trendhunter.com/trends/sunday-molded-mule.md) - [Luxe Minimal Trail Sneakers](https://www.trendhunter.com/trends/trailgrip-apex-gtx.md) - [Ultra-Thin Premium Fashion Sneakers](https://www.trendhunter.com/trends/collapse-sneaker.md) - [Soft Visual Delicate Sneakers](https://www.trendhunter.com/trends/flexion-sneaker.md) - [Bold Sculptural Sneakers](https://www.trendhunter.com/trends/spunge-osmosis.md) - [Super-Flat Luxurious Sneakers](https://www.trendhunter.com/trends/sprinters.md) - [Premium Voluminous High-Cut Sneakers](https://www.trendhunter.com/trends/massive-sneaker.md) - [Spring-Ready Intricately Laced Shoes](https://www.trendhunter.com/trends/megalaced-mule.md) - [Dandyism-Inspired Men's Footwear](https://www.trendhunter.com/trends/lv-buttersoft-sneaker.md)