# Patient-Honoring Monuments SickKids Builds Monument to Honor Its Brave Patients By Grace Mahas | Published 2020-10-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/monument-to-the-brave References: [youtu.be](https://youtu.be/JbzAh0fpi-g) As the SickKids VS Limits campaign approaches a historic milestone of reaching one million donors, the organization is honoring its brave patients by building a 'Monument to the Brave.' The initiative will be designed and built by renowned artist Nico Williams and feature authentic Bravery Beads that real patients have earned. The monument will be installed in the [new SickKids](https://www.trendhunter.com/trends/herzog-de-meuron) as "a symbol of the courage patients demonstrate during their healthcare journey." Angela Murphy, the Vice President of Campaign at the [SickKids Foundation](https://www.trendhunter.com/trends/sickkids-foundation-ad), commented on the Monument to the Brave, stating: “Celebrating our patients’ million acts of bravery as we approach one million donors to the country’s largest healthcare fundraising campaign seemed like a very natural and serendipitous opportunity. It is because of these donors that we will be able to build a new state-of-the-art SickKids where kids will receive the unparalleled care they need, and during these extraordinary times, this support has never been more important.” Image Credit: SickKids ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Monument to the Brave:** The trend towards creating monuments to honor patients who have courageously undergone challenging healthcare journeys. - **Bravery Beads:** The trend towards integrating authentic Bravery Beads that patients have earned into artwork as a symbol of their bravery. - **Patient-centered Art:** The trend towards creating works of art that honor the bravery of patients and serve as a symbol of the patient-centered care movement. ### Who This Affects Most - **Healthcare:** The healthcare industry can leverage the trend towards patient-centered art to elevate the experience of patients and provide inspiration and hope. - **Fundraising:** The fundraising industry can leverage the trend towards creating monuments to honor donors or patients as a way to encourage additional giving. - **Artistic Expression:** The artistic expression industry can leverage the trend towards incorporating meaningful objects like Bravery Beads into works of art and create custom pieces that are both beautiful and emotionally impactful. ## Related on Trend Hunter - [Superhero-Themed Hospital Campaigns](https://www.trendhunter.com/trends/sickkids-foundation-ad.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Mental Health Campaigns](https://www.trendhunter.com/trends/no-one-is-left-behind.md) - [Health Network Brand Campaigns](https://www.trendhunter.com/trends/uhnited.md) - [Heartwarming Social Good Ads](https://www.trendhunter.com/trends/moments-that-count.md) - [Holiday Hospital Support Initiatives](https://www.trendhunter.com/trends/magic-milk-glass.md) - [Youth Mental Health-Supporting Shirts](https://www.trendhunter.com/trends/kids-help-phone.md) - [Empowering Wish Campaigns](https://www.trendhunter.com/trends/women-for-wishes.md) - [Cancer-Supporting Run Campaigns](https://www.trendhunter.com/trends/terry-fox-foundation.md)