# QSR-Backed Hockey Teams KFC Canada Has Officially Partnered with the Montreal Canadiens By Kalin Ned | Published 2025-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/montreal-canadiens References: [globenewswire](https://www.globenewswire.com/news-release/2025/01/31/3018971/0/en/PFK-Scores-Big-as-an-Official-Partner-of-the-Montreal-Canadiens.html)  KFC Canada is bringing its PFK (Poulet Frit Kentucky) brand to the Bell Centre as a sponsor to the Montreal Canadiens. This collaboration allows hockey fans to enjoy KFC’s well-known fried chicken offerings at concession stands throughout the arena. Recognizing the strong connection between the Montreal Canadiens and their dedicated fanbase, PFK aims to enhance the game-night experience with familiar menu favorites such as chicken tenders, Popcorn Chicken, and seasoned fries. Additionally, a special promotion offers fans a three-piece chicken meal for $3 following every Montreal Canadiens victory. Beyond the in-arena dining experience, PFK plans to engage fans with exclusive game-day promotions and interactive events throughout the season. This partnership strengthens PFK’s presence in Quebec while giving Canadiens supporters another way to celebrate their team. Image Credit: KFC Canada ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 44% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sports-driven Food Collaboration:** The alliance between KFC Canada and the Montreal Canadiens exemplifies how fast-food brands are leveraging sports partnerships to enhance consumer engagement and brand visibility. - **Experience-focused Sponsorships:** Brands like PFK are prioritizing fan engagement by creating memorable in-arena experiences with special promotions and exclusive events, setting new standards in sponsorship activation. - **Localized Brand Integration:** By aligning with regional teams such as the Montreal Canadiens, KFC Canada strengthens its regional market presence, showcasing a trend in localized strategic marketing efforts. ### Sectors Adopting This - **Quick Service Restaurants:** The partnership with professional sports teams offers QSR brands like KFC a unique opportunity to reach target audiences through immersive and interactive brand experiences. - **Sports Entertainment:** Integration of popular food brands into arenas provides an expanded revenue model for sports franchises, enhancing fan satisfaction and loyalty. - **Event Marketing:** Collaborations between food brands and sports entities create novel event marketing possibilities, capable of driving deeper consumer connections and unprecedented promotional opportunities. ## Related on Trend Hunter - [Fried Chicken-Flavored Macaroni](https://www.trendhunter.com/trends/kd-kfc-original-recipe-flavour-mac-n-cheese.md) - [Game Day QSR Deals](https://www.trendhunter.com/trends/qsr-deal.md) - [Winterized Basketball Courts](https://www.trendhunter.com/trends/kfc-1.md) - [Limited Chef QSR Menus](https://www.trendhunter.com/trends/kfc-canada-matty-matheson.md) - [Hockey Rivalry Burger Menus](https://www.trendhunter.com/trends/showdown-menu.md) - [QSR Summer Hours Campaigns](https://www.trendhunter.com/trends/kfc-canada1.md) - [Chicken Recipe Macaroni Meals](https://www.trendhunter.com/trends/original-recipe-flavor.md) - [Basketball Player-Approved QSR Meals](https://www.trendhunter.com/trends/kfc-jamal-murray-meal.md) - [Basketball Player-Approved QSR Meals](https://www.trendhunter.com/trends/jamal-murray-meal.md)