# Meaty Vegan Subscriptions The Very Good Butchers Now Offers a Plant-Based 'Monthly Meat Club' By Laura McQuarrie | Published 2018-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/monthly-meat-club References: [livekindly.co](https://www.livekindly.co/vegan-butcher-shop-launches-meaty-monthly-subscription-box/) & [verygoodbutchers](https://www.verygoodbutchers.com/products/monthly-meat-club) The rise of the foodie movement and the popularity of the [subscription box model](https://www.trendhunter.com/trends/charcuterie-subscription-kits) inspired several meat producers to launch carnivorous monthly meat clubs—and now plant-based meat producer The Very Good Butchers is launching its very own take on this concept. Those who subscribe to The Very Good Butchers' Monthly Meat Club will be treated to "a box of delicious [plant-based meat every month](https://www.trendhunter.com/trends/beyond-beef-value-pack)," which may include everything from taco filling to British-style sausages and [plant-powered burger patties](https://www.trendhunter.com/trends/beyond-steakpieces). Alongside the monthly selection of plant-based meats, the box will also include one Butcher’s Choice item, valued at $10. While there are many consumers who are now making the switch to plant-based diets, many do so for health reasons rather than their dislike of the taste or texture of meat. This innovative Monthly Meat Club has the potential to satisfy vegans, vegetarians and anyone seeking a substitute for animal products. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Subscription:** The rise of subscription boxes has given plant-based producers an opportunity to offer their consumers customized monthly boxes of delicious plant-based meals. - **Meat Substitute Industry:** As more consumers switch to plant-based diets, there is a huge opportunity for innovation in the development of new and improved meat substitute products. - **Diverse Meat Alternatives:** The demand for meat alternatives provides an opportunity to create a diverse range of products that can cater to a variety of tastes and preferences. ### Sectors Adopting This - **Food Subscription Industry:** The subscription box model can be applied to various food industries, offering consumers personalized monthly boxes that cater to their dietary needs and preferences. - **Plant-based Food Industry:** The shift towards plant-based diets has resulted in a growing industry for plant-based food products that offer consumers healthier alternatives to traditional meat products. - **E-commerce Industry:** The rise of e-commerce has allowed producers to reach a wider audience with their plant-based products, making it easier for consumers to access healthier alternatives to traditional meat products. ## Related on Trend Hunter - [Curated Vegan Subscription Boxes](https://www.trendhunter.com/trends/vegan-subscription-box.md) - [Collaborative Meatless Menus](https://www.trendhunter.com/trends/fully-meatless-menu.md) - [Plant-Based Resolution Boxes](https://www.trendhunter.com/trends/plant-based-resolution.md) - [Fermented Vegetable Meat Alternatives](https://www.trendhunter.com/trends/grubby-and-symplicity.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Vegan Charcuterie Boxes](https://www.trendhunter.com/trends/vegan-charcuterie-box.md) - [Burger Subscription Services](https://www.trendhunter.com/trends/burger-lab.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Bone-In Vegan Ribs](https://www.trendhunter.com/trends/premium-plant-based-ribs.md)