# Football-Themed Deodorant Ads Old Spice's Sweat Defense Deodorant Ad Features Montez Sweat By Jana Pijak | Published 2019-10-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/montez-sweat References: [youtube](https://www.youtube.com/watch?v=adAUgby404Y) & [oldspice](https://oldspice.com/sweat-defense-dry-spray/?utm_source=youtube&utm_medium=masthead&utm_campaign=sweat-defense&utm_content=ap-spray-ultimate-captain) [Old Spice's](https://www.trendhunter.com/trends/old-spice-total-body-deodorant) Sweat Defense deodorant ad features [NFL](https://www.trendhunter.com/trends/tailgate-crashers) star Montez Sweat and highlights the brand's newest product release. Targeting athletes, the high-performance deodorant is available in stick and spray options and offers 48-hour protection -- the unique formula protects from both sweat and odor while featuring a long-lasting, fresh scent and invisible application. Advertised with a faux newscast, this ad celebrates Montez Sweat as a player while questioning if sweat caused by perspiration belongs in the NFL. The ad later spotlights the new Sweat Defense deodorant from Old Spice, offering a sweat solution. This [football-themed commercial](https://www.trendhunter.com/trends/we-are-football) is a successful example of Old Spice's humorous marketing approach. The ad targets sports-minded consumers who are seeking a multifunctional deodorant solution that is also budget-friendly. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 31% | Activity: 71% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Humorous Marketing Approach:** Old Spice's humorous marketing approach in this football-themed deodorant ad sets a trend for brands to infuse humor in their advertisements to attract consumers. - **Multi-functional Deodorant Solutions:** The football-themed ad highlights the trend of targeting sports-minded consumers who are looking for multi-functional deodorant solutions that offer both sweat and odor protection. - **Budget-friendly Products:** Old Spice's Sweat Defense deodorant ad showcases a trend of offering budget-friendly deodorant options that meet the needs of athletes without compromising on quality. ### Who This Affects Most - **Personal Care:** The personal care industry can take note of the trend of targeting sports-oriented consumers with humorous marketing and offering multi-functional deodorant solutions. - **Sports Apparel and Equipment:** The sports apparel and equipment industry can capitalize on the trend by partnering with deodorant brands to create football-themed marketing campaigns and promote multi-functional products. - **Advertising and Marketing:** The advertising and marketing industry can learn from the ad's humorous approach and incorporate it into their strategies when targeting specific consumer groups, like sports enthusiasts. ## Related on Trend Hunter - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Heat-Activated Deodorants](https://www.trendhunter.com/trends/greek-freak-antiperspirant.md) - [Mascot-Approved Deodorant Campaigns](https://www.trendhunter.com/trends/dove-mencare-deodorant.md) - [Athlete-Approved Deodorant Ranges](https://www.trendhunter.com/trends/degree-whole-body-deodorant.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Antiperspirant Sports Partnership Campaigns](https://www.trendhunter.com/trends/dove-x-the-us-open.md)