# Footwear Aquarium Partnerships BLUEVIEW Announced a Partnership with Monterey Bay Aquarium By Colin Smith | Published 2022-07-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/monterey-bay-aquarium References: [blueviewfootwear](https://blueviewfootwear.com/?gfsd) & [montereybayaquarium.org](https://www.montereybayaquarium.org/)  'BLUEVIEW,' the company most known for creating the world's first [fully biodegradable sneaker](https://www.trendhunter.com/trends/swave-sport), announced a new partnership with the [Monterey Bay Aquarium](https://www.trendhunter.com/trends/green-chef). This partnership spawned from the two brands' mutual commitments to [reducing plastic waste](https://www.trendhunter.com/trends/shore), protecting the planet, and conserving wildlife species. As part of this partnership, BLUEVIEW will donate 5% of its proceeds gained from sales of its latest sneaker will go toward the aquarium. BLUEVIEW's latest sneaker is a new Denim Blue colorway for its signature shoe, the BLUEVIEW Pacific. This new sneaker features co-branding with the Monterey Bay Aquarium on the shoe itself as well as on the box that it comes in. Additionally, the shoebox comes stocked with a QR code that, when scanned, will invite customers to join the Monterey Bay Aquarium's community of devout ocean lovers. Image Credit: BLUEVIEW ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 69% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Footwear:** Innovative biodegradable materials and sustainable design will disrupt the traditional footwear industry. - **Collaborative Partnerships:** Partnerships between businesses and organizations with shared values will become increasingly important in pursuing social and environmental goals. - **Innovative Retail Packaging:** Innovative packaging designs that incorporate interactivity and sustainability will create unique brand experiences while reducing environmental waste. ### Where This Applies - **Footwear Industry:** Footwear companies will need to adopt sustainable manufacturing practices and materials to reduce their environmental impact. - **Conservation Organizations:** Conservation organizations can partner with businesses to raise awareness, fundraise, and pursue shared environmental goals. - **Retail Industry:** Retail businesses can innovate their packaging designs to incorporate interactive elements that deepen customer engagement and promote sustainability. ## Related on Trend Hunter - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Collaborative Minimal Blue Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-4.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Sustainable Haircare Partnerships](https://www.trendhunter.com/trends/amika-joins-4ocean.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Collaborative Cultured Seafood Products](https://www.trendhunter.com/trends/cultured-fish.md) - [Breathable Eco-Friendly Sneakers](https://www.trendhunter.com/trends/contour-zero.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Venice Beach-Inspired Footwear Designs](https://www.trendhunter.com/trends/venice-beachinspired-f.md)