# Elegant Ebony Beer Branding Monteith's Single Source Lager Has the Look of Luxury By Amelia Roblin | Published 2011-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/monteith-s-single-source-lager References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/02/monteiths-single-source.html) & [designworks.co.nz](http://www.designworks.co.nz/#monteith-s-single-source.html) Beer may not always incite thoughts of classy consumption, but the image associated with Monteith's Single Source Lager has a distinctively dignified character. Branding for the [upmarket booze label](https://www.trendhunter.com/trends/sophisticated-whisky-packaging) was conceived by Designworks of New Zealand to harken to the brewer's existing look while refining its shelf appeal. Protected within [thick black glass bottles](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle), Monteith's [Single Source Lager Beer](https://www.trendhunter.com/trends/vocation-brewery-hilltop-lager) is shielded from light and heat to preserve its smooth flavor. An embossed box and chic paper packaging upgrade this brand of alcohol for classy occasions. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 57% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Packaging:** Brands can explore innovative packaging solutions to elevate the perception of their products and enhance shelf appeal. - **Luxury Branding:** Companies can enhance their brand image by incorporating elegant and refined aesthetics into their marketing materials and product designs. - **Preservation Techniques:** There is an opportunity to develop new methods or technologies to protect the flavor and quality of beverages, such as shielding them from light and heat. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry can leverage premium packaging and luxury branding to target a more sophisticated consumer base. - **Packaging Design:** There is a demand for creative and visually appealing packaging designs that can elevate the perceived value of various products, including beer. - **Food Preservation:** The food preservation industry can explore innovative techniques to extend the shelf life and quality of perishable items, such as developing protective packaging solutions. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md)