# Rugged Men's Summer Jackets Taylor Stitch's Montara Jacket is Thick Yet Breathable for Any Weather By Madison Mackay | Published 2018-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/montara-jacket References: [gearmoose](https://gearmoose.com/taylor-stitch-montara-jacket/) & [taylorstitch](https://www.taylorstitch.com/products/the-montara-jacket-in-hunter) Designed to be a go-anywhere outerwear option, the new Taylor Stitch Montara Jacket is rugged enough to withstand any type of weather without lacking any style. Perfect to update any wardrobe, accompany a summer road trip and keep any consumer warm on cool summer nights, the new jacket is a durable and timeless piece that features the brand's [classic Harrington jacket silhouette](https://www.trendhunter.com/trends/scout-jacket). Arriving in a cool hunter green shade, the jacket features a soft lining and a tough raglan sleeve construction to ensure a breathable product that won't allow the wearer to become uncomfortably hot or cold. The new [lightweight Montara Jacket](https://www.trendhunter.com/trends/planet-earth-lightweight-field-jacket) is handsome in style and high-end in construction, making it a summer essential that is affordable while still having the ability to last for years. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 60% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Rugged Summer Outerwear:** The demand for durable and stylish summer jackets drives opportunities for the production of rugged and breathable clothing options. - **Breathable Clothing:** The popularity of breathable clothing options creates opportunities for innovative designs that prioritize comfort while still offering fashionable options. - **Affordable High-end Clothing:** Consumers' increasing desire for affordable, but high-quality clothing, presents an opportunity for companies to create durable clothing pieces at accessible price points. ### Who This Affects Most - **Fashion:** The fashion industry has an opportunity to design and produce stylish clothing that can withstand various weather conditions while still being breathable. - **Outdoor Recreation:** The outdoor recreation industry can provide rugged and breathable clothing options to cater to customers who seek durable and comfortable gear for their activities. - **E-commerce:** E-commerce fashion retailers can take advantage of the demand for affordable, high-end clothing by incorporating this type of clothing into their inventory. ## Related on Trend Hunter - [Militant Suede Bomber Jackets](https://www.trendhunter.com/trends/taylor-stitch-army-suede-bomber-jacket.md) - [Fashion-Forward Suede Jackets](https://www.trendhunter.com/trends/buck-mason-1.md) - [Militant Springtime Jacket Designs](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket.md) - [Layered Heritage Jackets](https://www.trendhunter.com/trends/scout-jacket.md) - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Adventure-Ready Durable Apparel](https://www.trendhunter.com/trends/explore-collection.md) - [Weatherized Waxed Shackets](https://www.trendhunter.com/trends/the-bighorn-waxed-shirt-jacket.md) - [Versatile Stylish Seasonal Jackets](https://www.trendhunter.com/trends/blauer-1.md)