# Disturbing Anti-Drug Ads Montana Meth Project By Ayman | Published 2008-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/montana-meth-project References: [adsoftheworld](http://adsoftheworld.com/media/print/montana_meth_project_sex) & [methproject.org](http://methproject.org) **Montana Meth Project** has a powerful [anti-Meth campaign](https://www.trendhunter.com/trends/outsmart-nicotine) that gives you a glimpse of how Meth (and drugs in general, really) can transform you into something awful, doing things that no normal person would do. The most [powerful shot](https://www.trendhunter.com/trends/sandy-hook-promise) for me is a young woman having sex for money with a blank dead look on her face and the message,"15 bucks for sex isn't normal. But on meth it is". Other ads show a hallucinating young man picking for bugs under his skin, [a guy beating an old man](https://www.trendhunter.com/trends/this-is-not-a-home) for money, and a friend left for dead by another meth user. The campaign was created by *Venables Bell & Partners* ad agency, San Francisco, USA. Here are more PSAs: ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Powerful Anti-drug Campaigns:** Disruptive innovation opportunity: Develop effective and impactful anti-drug campaigns using raw and disturbing imagery to raise awareness and discourage substance abuse. - **Shocking Visual Messaging:** Disruptive innovation opportunity: Create visually captivating and impactful advertising that shocks viewers with the reality of drug addiction and its consequences. - **Emotional Persuasion Tactics:** Disruptive innovation opportunity: Utilize emotional persuasion tactics in drug prevention campaigns to evoke strong reactions and encourage behavior change. ### Industries Being Reshaped - **Advertising and Marketing:** Disruptive innovation opportunity: Incorporate innovative and provocative storytelling techniques in advertising campaigns across various industries, including healthcare, anti-drug initiatives, and social awareness programs. - **Public Health and Wellness:** Disruptive innovation opportunity: Develop inventive strategies and interventions to combat substance abuse and addiction, focusing on creating public awareness and promoting healthier lifestyle choices. - **Social Services:** Disruptive innovation opportunity: Implement cutting-edge approaches in social services, including education and rehabilitation programs, to address the complex issue of drug addiction and support individuals in their journey towards recovery. ## Related on Trend Hunter - [Vibrant Mental Health Campaigns](https://www.trendhunter.com/trends/free-mind-campaign.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md)