# Caulking Branded Condiments Montage Saus Packaging Looks More Like Epoxy Applicators By Amelia Roblin | Published 2011-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/montage-saus-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/08/montage-sauzen.html) & [natwerk.nl](http://natwerk.nl/) It is well-known that humor works well as a technique for marketing, but it need not stop at print ad campaigns and commercials. Montage Saus packaging amuses the consumer as it imitates the design of sealant cylinders that hold substances poisonous for human consumption. With that thought, perhaps the use of these dispensers is best avoided with children, since their convincing appearances might make waterproof fillers look a little too appetizing. However, any intelligent adult can appreciate these containers of [mayo, mustard and ketchup](https://www.trendhunter.com/trends/sauce-for-dogs) with their unique design and comical names. True to form, Montage Saus packaging does not allow the user to simply squeeze these hotdog dressings out of the tube, because the Natwerk studio incorporated a nozzle and a pressure applicator for the administration of each sauce. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Packaging Design:** There is an opportunity for consumer goods companies to create humorous and attention-grabbing packaging that differentiates themselves from competitors. - **Innovative Dispenser Design:** There is potential for innovation in the design of condiment dispensers and application methods. - **Child-safe Packaging:** There is a need for child-safe packaging designs that do not resemble hazardous substances to prevent accidental consumption. ### Sectors Adopting This - **Consumer Goods:** Consumer goods companies can use humorous packaging design to differentiate their products in markets with fierce competition. - **Design:** Design firms can work with consumer goods companies to create innovative dispenser designs that provide a unique user experience. - **Child Safety:** Companies that design packaging for consumer goods can specialize in creating child-safe designs that prevent accidental consumption. ## Related on Trend Hunter - [Humorous Condiment-Inspired Campaigns](https://www.trendhunter.com/trends/endcondimenthoarding.md) - [Portable Sauce-Dispensing Bottles](https://www.trendhunter.com/trends/ksooly-squeeze-bottle.md) - [Rebranded Squeezable Sauces](https://www.trendhunter.com/trends/sarsons.md) - [Squeezable Tangy Sauces](https://www.trendhunter.com/trends/dip-and-drizzle.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Take-Anywhere Condiment Tubes](https://www.trendhunter.com/trends/buffalo-balm.md) - [Imaginative Condiment Campaigns](https://www.trendhunter.com/trends/you-can-already-taste-it.md) - [Wine-Shaped Mayo Bottles](https://www.trendhunter.com/trends/hellmanns-mayonnaise-blanc.md) - [Squeezable Homestyle Turkey Gravies](https://www.trendhunter.com/trends/homestyle-turkey-gravy.md)