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# Giant Monster Murals
Pete Fowler's 'Monsterism Island' is Massive

By Cowbag | Published 2009-05-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/monsterously-massive-murals-monsterism-island-from-pete-fowler
References: [cakeheadlovesevil](http://cakeheadlovesevil.wordpress.com/2009/05/22/monsterism-island/) & [ideageneration](http://www.ideageneration.co.uk)

This is such an awesome example of art that totally dominates a space--in a good way. This monstrously massive mural can be found at the Idea Generation Gallery on Chance Street in London, where it formed part of their [Monsters Inked exhibition](https://www.trendhunter.com/trends/monsters-by-monsters-now-and-then).

Artist Pete Fowler is behind this 'Monsterism Island' mural, which stretches from floor to ceiling. You can get an idea of the sheer size from the installation images in the gallery above. It was installed using a [new material](https://www.trendhunter.com/trends/el-muro) called Wallapeel.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 46% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Giant Monster Murals:** Disruptive innovation opportunity: Creating immersive and captivating art experiences in public spaces using large-scale murals.
- **Monsters Inked Exhibition:** Disruptive innovation opportunity: Incorporating interactive elements and technology into art exhibitions to engage and excite visitors.
- **Wallapeel Material:** Disruptive innovation opportunity: Developing and marketing new materials that are easy to install and remove for large-scale wall art installations.

### Where This Applies

- **Art Installation Services:** Disruptive innovation opportunity: Providing end-to-end services for creating and installing large-scale murals in public spaces.
- **Art Event Management:** Disruptive innovation opportunity: Organizing art exhibitions that incorporate technological advancements and interactive components for a unique visitor experience.
- **Materials Manufacturing:** Disruptive innovation opportunity: Researching and producing innovative materials for use in the art industry, such as easy-to-install and remove wall coverings.

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