# Sugar-Free Fruity Energy Drinks Monster Ultra Watermelon Offers a Burst of Energy and Flavor By Michael Hemsworth | Published 2022-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/monster-ultra-watermelon References: [conveniencestore](https://www.conveniencestore.co.uk/products/ccep-reveals-zero-sugar-monster-ultra-watermelon-energy-drink/663848.article) & [cocacolaep](https://www.cocacolaep.com)  The [Monster](https://www.trendhunter.com/trends/monster-ultra-strawberry-dreams) Ultra Watermelon energy drink has been announced by [Coca-Cola Europacific Partners](https://www.trendhunter.com/trends/monster-ultra-peachy-keen) ([CCEP](https://www.trendhunter.com/trends/monster-energy-drink)) as a refreshment for consumers seeking out a way to boost their alertness in a decidedly flavorful way. The drink will be rolling out in the UK starting in February 2022 in both plain and price-marked 500ml cans alongside four-can multipacks, which is targeted towards the increased popular of at-home energy drink consumption. The drink maintains a sugar-free recipe that responds to the popularity of low-sugar and sugar-free beverage options. The Monster Ultra Watermelon energy drink is launching alongside a snow sport-themed promotion that will offer fans a chance to win an unforgettable winter experience. The lucky winner will enjoy a three-day trip to Crans-Montana, Switzerland for skiing or snowboarding with most expenses paid. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 47% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sugar-free Energy Drinks:** As the popularity of low-sugar and sugar-free beverages continues to grow, there is an opportunity for companies to create innovative and tasty energy drinks that cater to health-conscious consumers. - **At-home Energy Drink Consumption:** With the pandemic pushing more consumers to stay home, there is an opportunity for companies to create energy drink products and multipacks targeted towards at-home consumption. - **Promotion-driven Product Launches:** Partnering product launches with themed promotions, can not only generate interest and excitement around a product but also incentivize consumers to try it out. ### Who This Affects Most - **Beverage Industry:** With the growing demand for low-sugar and sugar-free drinks, the beverage industry can benefit from creating more innovative and healthier energy drink options. - **Retail Industry:** By catering towards at-home consumption and offering multipacks, the retail industry can increase sales of energy drinks, while also targeting health-conscious consumers. - **Tourism Industry:** Partnering product launches with themed promotions, such as the snow sport-themed promotion for Monster Ultra Watermelon, can drive interest and sales, while also promoting tourism for a destination. ## Related on Trend Hunter - [Summertime Fruit Energy Drinks](https://www.trendhunter.com/trends/monster-ultra-peachy-keen.md) - [Balanced Tartness Energy Drinks](https://www.trendhunter.com/trends/monster-ultra-strawberry-dreams.md) - [Watermelon-Flavored Energy Drinks](https://www.trendhunter.com/trends/watermelon-flavored-energy-drink.md) - [Refreshingly Tropical Energy Drinks](https://www.trendhunter.com/trends/monster-energy-ultra-wild-passion.md) - [Juicy Full-Flavor Energy Drinks](https://www.trendhunter.com/trends/new-monster-energy-drinks.md) - [Extra-Juicy Energy Drink Flavors](https://www.trendhunter.com/trends/monster-energy-drink.md) - [Zero-Sugar Energy Cans](https://www.trendhunter.com/trends/monster-1.md) - [Functional Recovery Energy Drinks](https://www.trendhunter.com/trends/rehab-monster-watermelon.md) - [Premium Flavor Energy Drinks](https://www.trendhunter.com/trends/monster-reserve-energy-drinks.md)