# Year-Crushing Monster Truck Ads Checkers' Monster Truck Ad Crushes Everything Awful in 2020 By Ell Smith | Published 2021-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/monster-truck-ad References: [adweek](https://www.adweek.com/brand-marketing/checkers-rallys-monster-truck-crushes-2020/) & [checkers](https://www.checkers.com/) 2020 was a frustrating year, and there's no better way to celebrate its completion than to watch it get destroyed -- this is exactly what [Checkers](https://www.trendhunter.com/trends/bacon-brewhouse-mother-cruncher-chicken-sandwich) did in its latest [Monster Truck](https://www.trendhunter.com/trends/monster-jam) ad spot. In the ad, a Monster Truck branded as the Checkers 'Mother Cruncher', a nod to the chain's chicken sandwich, gears up flatten 2020. The hilarious stunt ad sees the Monster Truck crushing large iterations of reminders from the year. Toilet paper, murder hornets, at-home learning, backyard staycations, video chats, and cancelled vacations were among some of the obstacles that the Monster Truck crushed, offering a satisfying and humorous approach. This creative ad was designed with the ultimate intention of promoting the brand's 'Mother Cruncher' chicken sandwich. Image Credit: Checkers and Rally's ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 2% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Monster Truck Advertising:** The use of Monster Trucks in advertising can provide a unique and attention-grabbing marketing approach. - **Humorous Marketing:** Using humor in marketing campaigns can help to create a memorable and positive brand image. - **Celebrating Shared Experience:** Advertising that celebrates shared experience, such as the frustrations of 2020, can build brand affinity and customer loyalty. ### Who This Affects Most - **Fast Food Chains:** Fast food chains can use unique and entertaining advertising methods to stand out in a crowded market. - **Consumer Goods:** Incorporating humor and shared experiences into product advertising can help to build a positive brand image and boost sales. - **Entertainment:** Monster Truck events and attractions can draw large crowds and provide a unique entertainment option. ## Related on Trend Hunter - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md)