# Exploding Musical Heads Monster Radio Ads Warn Against 'Last Song Syndrome' By Shelby Lee Walsh | Published 2009-11-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/monster-radio References: [adsoftheworld](http://adsoftheworld.com/media/print/monster_radio_rx_931_dance) & [rx931](http://www.rx931.com/) [Monster Radio](https://www.trendhunter.com/trends/monster-energy-ultra) RX 93.1 has paired up with advertising agency DM9JaymeSyfu (based in Manila in the Philippines) to bring you this series of memorable [print ads](https://www.trendhunter.com/trends/dreamies-treats). The slogan of their campaign is "Beware of last song syndrome" and let's face it, we've all been there at one point or another. Everyone gets an undesirable song (Journey's 'Don't Stop Believing,' Prince's 'Kiss,' etc.) stuck in our noodle that you just can't seem to shake. These Monster Radio ads take that feeling to the extreme by showing characters with their head exploding, ears bleeding and throwing up. Careful, if you listen to Monster Radio you just might pick up a [catchy tune](https://www.trendhunter.com/trends/sos-songs-mental-unimed) or two. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Memorable Print Ads:** Disruptive innovation opportunity: Creating ads that leave a lasting impression on viewers. - **Last Song Syndrome:** Disruptive innovation opportunity: Developing technologies or services that help people get rid of unwanted songs stuck in their heads. - **Extreme Visuals in Advertising:** Disruptive innovation opportunity: Exploring the use of shocking or provocative imagery in advertisements to capture audience attention. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Incorporating innovative and attention-grabbing techniques in advertising campaigns. - **Radio:** Disruptive innovation opportunity: Designing radio stations or platforms that provide personalized song recommendations to avoid 'last song syndrome.' - **Music Streaming:** Disruptive innovation opportunity: Creating music streaming services with features that allow users to easily remove unwanted songs from their playlists. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Retro AI Radio Stations](https://www.trendhunter.com/trends/the-fizz-fm.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md)