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# Spooky Mummy Themed Burritos
The IHOP Monster Mummy Burrito is Arriving for Fall

By Michael Hemsworth | Published 2021-09-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/monster-mummy-burrito
References: [chewboom](https://www.chewboom.com/2021/09/18/ihop-adds-new-monster-mummy-burrito-alongside-new-peanut-butter-cup-cocoa/) & [ihop](https://www.ihop.com/en)

The [IHOP Monster Mummy Burrito](https://www.trendhunter.com/trends/pumpkin-spice-pancake-combo) one of the latest offerings from the restaurant that will provide patrons with a [spooky menu item](https://www.trendhunter.com/trends/halloween-menu-items) to enjoy this fall in anticipation of the Halloween season.

The menu item consists of a [breakfast burrito](https://www.trendhunter.com/trends/avocado-egg-cheddar-breakfast-burrito) packed with scrambled eggs, pork sausage, hickory smoked bacon, cheddar cheese, shredded jack cheese, avocado and hash browns. The burrito comes served on its side with a poblano queso poured overtop along with a drizzling of sour cream and jalapeño slices for eyes to give it the appearance of a mummy upon arrival at the table.

The IHOP Monster Mummy Burrito is being offered at participating locations nationwide, but will only be around for a short while.

Image Credit: IHOP

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 45% | Activity: 85% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Spooky Menu Items:** Restaurants can introduce limited-time spooky menu items to add some fun to their seasonal offerings.
- **Food Presentation:** Innovative food presentation can enhance the customer experience and generate social media buzz.
- **Seasonal Offerings:** Creating special limited-time offerings can increase customer engagement and create a sense of urgency.

### Where This Applies

- **Food Retail:** Food retailers can introduce spooky-themed items to increase foot traffic during the fall season.
- **Hospitality:** Hotels and resorts can add unique holiday-themed meals to their dining options for an added guest experience.
- **Event Planning:** Event planners can incorporate spooky food items into their Halloween-themed parties and events to enhance the overall theme.

## Related on Trend Hunter

- [Mummy-Inspired halloween tacos](https://www.trendhunter.com/trends/mummy-wrapped-monster-taco.md)
- [Pumpkin Spice Pancakes Combos](https://www.trendhunter.com/trends/pumpkin-spice-pancake-combo.md)
- [Fiery Ghost Pepper Burritos](https://www.trendhunter.com/trends/ghost-burrito.md)
- [Oversized Meaty Omelettes](https://www.trendhunter.com/trends/ihop-meaty-cheesy-n-crispy-mega-omelette.md)
- [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md)
- [Pancake House Menu Expansions](https://www.trendhunter.com/trends/ihop-1.md)
- [Winter Weather Breakfast Menus](https://www.trendhunter.com/trends/ihop-holiday-menu.md)
- [Spicy Ghost Pepper Burritos](https://www.trendhunter.com/trends/ghost-pepper-burrito.md)
- [All-Day Diner Breakfast Tacos](https://www.trendhunter.com/trends/anytime-tacos.md)
