# Monstrous Hybrid Breakfast Cereals The General Mills Monster Mash Cereal Features Retro Branding By Michael Hemsworth | Published 2021-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/monster-mash-cereal References: [chewboom](https://www.chewboom.com/2021/08/17/general-mills-introduces-new-monster-mash-cereal/) & [generalmills](https://www.generalmills.com) The [General Mills](https://www.trendhunter.com/trends/monsters-frightful-friends) Monster Mash Cereal is a celebratory breakfast cereal being launched to coincide with the 50th anniversary of the Monster Cereals from General Mills. The cereal is a mix of five cereals including Franken Berry, Count Chocula, Boo Berry Monster, Yummy Mummy and Frute Brute to provide a taste experience like never before. The cereal features a retro-style branding that includes the mascots from each of the included cereals performing as part of a band. The General Mills Monster Mash Cereal is arriving alongside a new recording of the Monster Mash song on [Spotify](https://www.trendhunter.com/trends/hinge-no-ordinary-love) as well as a behind-the-scenes mockumentary The Remaking of the Mash: A Monster Miracle that stars the aforementioned mascot characters. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Retro-branded Cereal:** Companies can introduce retro-style branding for their products, which can help in capturing the nostalgia of the customers. - **Celebrity Collaborations with Food Brands:** This trend represents an opportunity for food and beverage companies to team up with celebrities to leverage their following and influence to promote their products. - **Limited Edition Cereals:** Limited edition products can create excitement among customers, encourage repeat purchases, and allow companies to experiment with new flavors and packaging. ### Where This Applies - **Food and Beverage:** Food and beverage companies can leverage celebrity and retro-style collaborations to create buzz and increase sales of their products. - **Entertainment:** Entertainment companies can collaborate with food and beverage brands to promote their content and create engaging campaigns for their audiences. - **Marketing and Advertising:** Marketing and advertising agencies can create innovative campaigns and leverage the power of limited edition products and collaborations, helping companies to stay ahead of the competition. ## Related on Trend Hunter - [Seasonal Character Mashup Cereals](https://www.trendhunter.com/trends/monsters-frightful-friends.md) - [Zombified Cereal Mascots](https://www.trendhunter.com/trends/carmella-creeper.md) - [Nostalgia-Inducing Monster Cereals](https://www.trendhunter.com/trends/frute-brute-monster-cereal.md) - [Fuzzy Cereal Boxes](https://www.trendhunter.com/trends/general-mills-x-jim-henson-company.md) - [Flavorful Cereal Mashups](https://www.trendhunter.com/trends/cereal-mashup.md) - [60s Superhero Cereal Branding](https://www.trendhunter.com/trends/general-mills-and-marvel-studios.md) - [Halloween Candy Bar Cereals](https://www.trendhunter.com/trends/general-mills-halloween-edition.md) - [Spooky Lunch Snack Ranges](https://www.trendhunter.com/trends/general-mills-halloween-products.md) - [Colorful High-Protein Marshmallow Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms.md)