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# Funkified 70s Earbuds
Monster 'Gratitude' Headphones Are an Earth, Wind & Fire Collaboration

By Matt Ho | Published 2011-06-25 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/monster-gratitude-headphones
References: [crunchgear](http://www.crunchgear.com/2011/06/23/monster-announces-washable-isport-and-true-to-the-music-gratitude-headphones/) & [monstercable](http://www.monstercable.com/headphones/)

The R&B funk band Earth, Wind & Fire is hitting up the audiophile market with the Monster 'Gratitude' headphones.

The Monster 'Gratitude' headphones once again bring the world of music to the world-famous audio company. Having such enormous success with [Beats](https://www.trendhunter.com/trends/beats-x-melody-ehsani-powerbeats-pro) by Dr. Dre, I can see why they would continue to [collaborate with musicians](https://www.trendhunter.com/trends/bose-x-kendra-scott). The earbuds have a slick design with colors that are easy on the eyes. It features the Monster ControlTalk system, which allows you to use it for chatting on a smartphone or control playback on the [iPad](https://www.trendhunter.com/trends/gundam-1) or iPod. These have been engineered to liven up the harmonics and provide crisp clean sounds.

The Monster 'Gratitude' headphones are expected to be released sometime in September with no word on the pricing yet.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 8% | Activity: 47% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Collaborative Music-headphone Partnerships:** Companies collaborating with musicians to create unique headphone designs and features.
- **Enhanced Audio Performance:** Engineering headphones to deliver improved sound quality and harmonics.
- **Versatile Headphone Features:** Headphones designed to provide functionality beyond just listening to music.

### Industries Being Reshaped

- **Consumer Electronics:** Opportunity for companies to collaborate with musicians and create innovative headphone products.
- **Music:** Musicians partnering with audio companies to co-create headphones that appeal to their fan base and enhance the music listening experience.
- **Technology:** Developing new headphone technologies that improve audio performance and offer additional functionalities.

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