# Game-Themed Energy Drinks Monster Energy Partners with Apex Legends for a New Can Series By Kanesa D | Published 2022-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/monster-energy-1 References: [bevnet](https://www.bevnet.com/news/2022/monster-energy-x-apex-legends-is-back-and-bigger-than-ever) & [multivu](https://www.multivu.com/players/English/9059152-monster-energy-x-apex-legends/)  Monster [Energy](https://www.trendhunter.com/trends/call-of-duty-1) is reuniting with EA and [Respawn Entertainment](https://www.trendhunter.com/trends/respawn) to produce more limited-edition [Apex](https://www.trendhunter.com/trends/monster-energy) Legends-themed cans. Octane, Pathfinder, and Lifeline, the heroes from Apex Legends, have been added to the new versions of ‘Monster Original Green,’ ‘Monster Lo-Carb,’ and ‘Monster Zero Ultra.’ There will be 16 and 24-oz. versions of the limited-edition Monster Energy Apex Legends cans available. Customers who buy these limited-edition Apex Legends Monster cans can also access exclusive in-game features and other perks. These benefits include two ‘Tracker Sets,’ a number of Battle Pass levels, and a special rare skin for Pathfinder. The rarest item in the collaboration, a limited-release Pathfinder skin, is unlocked with the very first purchase of an Apex Legends Monster can. Image Credit: Monster Energy ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 28% | Activity: 37% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Game-themed Canned Beverages:** There is an opportunity for beverage companies to partner with popular video game franchises to create limited-edition canned beverages that come with in-game perks and exclusive content for customers. - **Gamification of In-store Promotions:** Brands can create in-store promotions that are gamified, such as creating a scavenger hunt or offering in-game rewards through QR codes, to engage customers and drive sales. - **Crossover Marketing Campaigns:** There is a potential for collaboration between different industries, such as the partnership between Monster Energy and Apex Legends, to create crossover marketing campaigns that tap into each other's audiences. ### Where This Applies - **Beverage:** Beverage companies can leverage the popularity of video game franchises to create limited-edition cans that tap into a new customer base and increase sales. - **Gaming:** Video game companies can partner with beverage companies to offer exclusive in-game perks and content to customers who purchase limited-edition game-themed canned beverages. - **Retail:** Retailers can leverage gamification tactics in their in-store promotions to engage customers and create a unique and memorable shopping experience. ## Related on Trend Hunter - [Gamer-Focused Energy Cans](https://www.trendhunter.com/trends/call-of-duty-1.md) - [Beverage-Backed Game Tournaments](https://www.trendhunter.com/trends/monster-energy-2.md) - [In-Game Energy Drink Awards](https://www.trendhunter.com/trends/monster-energy-and-call-of-duty.md) - [Game-Themed Energy Collections](https://www.trendhunter.com/trends/g-fuel-1.md) - [Game-Themed Soft Drinks](https://www.trendhunter.com/trends/coca-cola-2.md) - [Gamer-Oriented Energy Drinks](https://www.trendhunter.com/trends/championship-citrus-cherry.md) - [Gamer Energy Beverages](https://www.trendhunter.com/trends/blue-bomber-slushee.md) - [Horror Game-Themed Energy Formulas](https://www.trendhunter.com/trends/horror-gamethemed-energy-formula.md) - [Gamer-Targeted Diet Sodas](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar.md)