# Quirky Rainbow Cafes Japan's 'Kawaii Monster Cafe' Serves Colorfully Chromatic Treats By Laura McQuarrie | Published 2015-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/monster-cafe References: [japantrends](http://www.japantrends.com/sebastian-masuda-kawaii-monster-cafe-harajuku/) & [kawaiimonster.jp](http://kawaiimonster.jp/pc/) As well as having its [staff dress up like otherworldly creatures](https://www.trendhunter.com/trends/one-piece-cafe), there's another reason the [Kawaii Monster Cafe](https://www.trendhunter.com/trends/sugoi-mart) has the name it does—when it opens this summer, it will be the largest cafe in all of Tokyo. The cafe is set to serve a variety of dishes in [crazy colors](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino), making the experience of eating and drinking at this cafe a real attraction. The concept came from the mind of Sebastian Masuda, who is known for designing the stages for iconic Japanese pop stars and pop-up tourist centers in the heart of Japan. Set for an opening in August, the cafe is now holding auditions for "Harajuku Monster Girl" servers, in the themes like dolly, candy, candy and baby. As well as being a place that curious locals will gravitate towards, tourists will likely be drawn to it as well for teh chance to be immersed in some of the extremes of Japanese culture. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Colorful Cafes:** Expanding cafe experiences to incorporate visually stimulating meals and drinks by incorporating bright colors. - **Fantasy-themed Services:** Incorporating whimsical and otherworldly experiences into services and industries to provide a one-of-a-kind experience. - **Pop Culture Designers:** Collaborating with popular designers to add interesting concepts to businesses. ### Industries Being Reshaped - **Food and Beverage:** Cafes and restaurants can incorporate colorful dishes and drinks to enhance the dining experience. - **Hospitality and Tourism:** Fantasy-themed experiences similar to Kawaii Monster Cafe can provide a unique and unforgettable aspect to tourism. - **Entertainment:** Collaborating with pop culture designers to create immersive experiences in the entertainment industry. ## Related on Trend Hunter - [Galactic Cafe Experiences](https://www.trendhunter.com/trends/Star-wars-themed-cafe.md) - [Enchanting Wizard-Themed Cafés](https://www.trendhunter.com/trends/harry-potter-cafe.md) - [80s Animated Film Cafes](https://www.trendhunter.com/trends/koriko-cafe.md) - [Cartoon Cat-Inspired Cafes](https://www.trendhunter.com/trends/universal.md) - [Nautical-Themed Cartoon Cafes](https://www.trendhunter.com/trends/spongebob-squarepants-cafe.md) - [Futuristic Train Cafes](https://www.trendhunter.com/trends/future-train.md) - [Cartoon-Inspired Cafe Overhauls](https://www.trendhunter.com/trends/hypebeans-1.md) - [Anime-Themed Cafe Meals](https://www.trendhunter.com/trends/pokmon-cafe.md) - [Travel-Themed Anime Cafe Menus](https://www.trendhunter.com/trends/pronto-cafe-pokmon.md)