# Real-Life Game Boards German Ads Reenact Monopoly Settings By Rose Nazarali | Published 2009-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/monopoly-ads References: [notcot.org](http://www.notcot.org/post/21865/) & [cyanatrendland](http://cyanatrendland.com/2009/04/13/monopoly-own-it-all-ad/) Monopoly entered real life through their new German print ads. “Own it all” is the catchphrase for these eye-popping advertisements. The [classic board game](https://www.trendhunter.com/trends/monopoly-deluxe-edition) portrays four different properties in the game and the red and green colors signify their respective net worth. I would love to see some of these ads on billboards. As a big Monopoly fan, I think it is time to bring this [wholesome board game](https://www.trendhunter.com/trends/monopoly-dreams) back to the forefront. **Implications** - Monopoly was an enormously popular game for many people growing up, and with such its effects are still being felt within society. Such references to [popular games](https://www.trendhunter.com/trends/monopoly-panini-prizm) and objects within mass culture can help subsequent products and gain consumer praise. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 67% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Real-life Game Board Ads:** Creating real-life game board advertisements that bring popular board games into everyday life. - **Visualizing Net Worth in Advertising:** Using visual elements, such as color coding, to represent the net worth of properties or products in advertisements. - **Nostalgic Advertising Campaigns:** Utilizing nostalgia-inducing references to popular games and objects to appeal to consumers. ### Where This Applies - **Advertising and Marketing:** Incorporating interactive and visually appealing advertisements that reference popular board games. - **Board Game Industry:** Creating new marketing tactics that bridge the gap between virtual and physical gameplay experiences. - **Toy and Entertainment Industry:** Developing innovative ways to bring classic board games back into the forefront of consumer culture. ## Related on Trend Hunter - [Boardgame-Inspired Lifesize Experiences](https://www.trendhunter.com/trends/monopoly-lifesized-travel-edition.md) - [Adult-Exclusive Reimagined Board Games](https://www.trendhunter.com/trends/board-crawl.md) - [Interactive Entertainment Board Games](https://www.trendhunter.com/trends/interactive-entertainment-board-games.md) - [Expressive Gaming Campaigns](https://www.trendhunter.com/trends/monopoly-campaigns.md) - [Mobile Economy Board Games](https://www.trendhunter.com/trends/monopoly-go.md) - [Bestselling Board Game Expansions](https://www.trendhunter.com/trends/monopoly-expansion-packs.md) - [Adorable Remixed Board Games](https://www.trendhunter.com/trends/tokidoki-edition-monopoly.md) - [Board Game-Themed Fashions](https://www.trendhunter.com/trends/shoe-palace-x-monopoly-collection.md) - [Board Game-Themed Dynamic Accessories](https://www.trendhunter.com/trends/monopoly-collection.md)