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# Monochrome Streetwear Photography
Paint the streets Black & White with the Concrete Elite

By Adam Williams | Published 2014-12-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/monochrome-streetwear-parkour-black-and-white
References: [adammarcwilliams](http://adammarcwilliams.co.uk/portfolio/concrete-elite/)

Obsidizine, the bi-monthly photo-zine by UK fashion photographer Adam Marc Williams launches with Concrete Elite, a parkour-inspired streetwear editorial shot on location in the back-streets of France in collaboration with Maverick Models.

Featuring contemporary brands including AKA Clothing & Underated London, this is Obsidizine’s first in a series of [collaborations with exciting brands](https://www.trendhunter.com/trends/blvck-paris-and-uno) and retailers celebrating [modern-monochrome fashion](https://www.trendhunter.com/trends/jiyongkim-fw25).

The publication is an eight-page A5 photo-zine that folds out into an impressive A2 poster. Each copy is cut and folded by hand as a labor of love keeping print runs limited to 500 copies.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 82% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Monochrome Fashion:** Fashion brands can incorporate black and white designs into their clothing to appeal to the monochrome trend.
- **Parkour-inspired Style:** Apparel companies can design clothing that is functional and comfortable while also incorporating parkour-inspired features to appeal to this growing trend.
- **Limited-edition Print Publications:** Publishers can offer limited-edition print publications, such as photo-zines, that serve as collectible items for fans of photography and fashion.

### Industries Being Reshaped

- **Fashion:** Fashion companies can incorporate monochrome designs and parkour-inspired features into their clothing lines to appeal to these growing trends.
- **Publishing:** Publishers in the fashion and photography industries can create limited-edition print publications, such as photo-zines, to appeal to niche audiences and collectors.
- **Modeling:** Modeling agencies can seek out models with parkour skills to partner with brands and photographers looking to create parkour-inspired fashion editorials and advertisements.

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