# Architectural Menswear Editorials The Monochrome Set Story for The Ones 2 Watch is Sophisticated By Jana Pijak | Published 2014-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/monochrome-set References: [theones2watch](http://www.theones2watch.com/newwave/men/19980/) & [theones2watch](http://www.theones2watch.com) Photographer Filippo Thiella captures "The Monochrome Set", an architectural editorial for online publication, The Ones 2 Watch. This black-and-white editorial features model Linus Gustin of FASHION MODEL MANAGEMENT in Milan and is outfitted by wardrobe stylist Alessandra Macri. Alessandra's hand-picked wardrobe consists of [patterned suit sets, checkered blazers](https://www.trendhunter.com/trends/graphpaper-ss26) and [classic trench coat looks](https://www.trendhunter.com/trends/observe) that embody an air of [timeless elegance](https://www.trendhunter.com/trends/studio-nicholson-fw25). Mixing old with new, "The Monochrome Set" editorial for The Ones 2 Watch marries classically dapper wardrobe essentials with vivid statement pieces that are just a tad more unconventional. Fashions from this series are courtesy of labels like Missoni, Dirk Bikkembergs and Bottega Veneta among other names. Grooming for the photoshoot is the work of Galatea Rose who creates clean cut and retro hair looks for Linus. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Architectural Menswear:** Opportunity for disruptively combining classic wardrobe essentials with unconventional statement pieces to create sophisticated menswear. - **Black-and-white Editorial:** Opportunity to create visually striking fashion editorials using a monochrome color palette. - **Mixing Old with New:** Opportunity to blend traditional fashion styles with contemporary elements for a fresh and unique look. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity in creating architectural and visually compelling fashion photography. - **Menswear Fashion:** Opportunity to design menswear that combines timeless elegance with avant-garde statement pieces. - **Grooming Services:** Opportunity to provide retro and clean cut hair styling services for male models and fashion photoshoots. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)