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# Bold Monotonous Skatewear
This ASOS x Hype Monochrome Collection is Great for Tomboys

By Sarah Dos Santos | Published 2014-04-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/monochrome-collection
References: [c-heads](http://www.c-heads.com/2014/04/04/hype-x-asos/) & [gobinderjhitta](http://www.gobinderjhitta.co.uk/)

This monochrome collection features items from the [ASOS](https://www.trendhunter.com/trends/asos-inspired-by) and Hype collaboration. Hype recently announced its collaboration with the global online fashion retailer and the collection contains 18 new pieces. The items are available exclusively on ASOS's online store, so if you're into a simple yet bold look, that's where you'll find it.

Gobinder Jhittea shot this stunning monochrome collection with models Anna Tatton and Harry Curran. The look is great for both men and women and its loose fit is perfect for warm spring days. Shot in a forest, the bold, dark photographs are intense and moody. Sunlight glows white behind the trees and artificial smoke makes the characters seem haunted or spiritual.

The edgy and boyish collection is perfect for spring days skating in your neighborhood and the simple yet bold branding look is cutting edge.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 49% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Monochrome Fashion:** Disruptive innovation opportunity: Create a sustainable and eco-friendly monochrome clothing line.
- **Online Fashion Collaborations:** Disruptive innovation opportunity: Develop a virtual reality platform for exclusive online fashion collaborations.
- **Gender-inclusive Skatewear:** Disruptive innovation opportunity: Design a line of gender-neutral skatewear for inclusivity and diversity in the skateboarding industry.

### Industries Being Reshaped

- **Fashion Retail:** Disruptive innovation opportunity: Implement AI technology to personalize the online shopping experience.
- **Photography:** Disruptive innovation opportunity: Create an AI-powered photography platform for capturing unique and artistic fashion shots.
- **Skateboarding:** Disruptive innovation opportunity: Develop a sustainable skateboard manufacturing process using eco-friendly materials.

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