# Color-Matched Beverage Experiences Oatly Turns Matcha Into A Personalised Design Experience By Ellen Smith | Written with AI assistance | Published 2026-09-24 | Beverages, Spirits & Alcohol Source: Trend Hunter, https://www.trendhunter.com/trends/monochrome-by-oatly-trend References: [greenqueen.hk](https://www.greenqueen.com.hk/oatly-matcha-latte-goodhood-commune-pop-up-london-fashion-week)  Oatly opened Monochrome by Oatly, a 10-day matcha-themed pop-up at Goodhood in Shoreditch that runs from September 3-13. The immersive space is drenched in green and centers on a [colour-matching matcha bar](https://www.trendhunter.com/trends/handcrafted-matcha-beverages), signature matcha drinks and a small collection of designer ceramics. The concept pairs Oatly’s [ready-to-drink matcha latte](https://www.trendhunter.com/trends/yosoy-barista-matcha-avena) with fashion-forward presentation. The venue includes a professional colour analyst who recommends a personalised shade of matcha green, and a barista then prepares a bespoke matcha beverage reflecting that palette. The pop-up serves flavour variations such as pear and jasmine matcha and pandan matcha, and a conveyor of [limited co-branded merchandise](https://www.trendhunter.com/trends/chagee) appears in rotation including tote bags, keyrings and soap. Oatly worked with ceramicist Liam Owen on a set of handcrafted matcha vessels finished in a speckled green glaze. Visitors get a tailored sensory moment that blends beverage ritual with contemporary design and collectible goods. The experience makes matcha a style statement as much as a drink and continues Oatly’s lifestyle-focused product storytelling. Image Credit: James Brewer ## Trend Insights (Trend Hunter) - Score: 9.1/10 - Popularity: 90% | Activity: 90% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Beverages, Spirits & Alcohol](https://www.trendhunter.com/beverages-spirits-alchohol) ## Key Themes ### What Makes This Trend Stand Out - **Color-personalized Drinks:** Beverage brands are blending color analysis with customized recipes, creating premium sensory experiences that connect personal style with everyday consumption. - **Lifestyle Pop-up Retail:** Temporary branded spaces are becoming immersive storytelling platforms where food, fashion and design intersect to deepen consumer affinity. - **Collectible Beverage Merchandise:** Limited-edition ceramics, accessories and co-branded goods extend drink occasions into design-led keepsakes that reinforce brand identity beyond the product. ### Sectors Adopting This - **Beverage:** Ready-to-drink and café concepts can differentiate through personalization, flavor experimentation and aesthetic rituals that transform beverages into identity-driven experiences. - **Fashion Retail:** Style-led retail environments have room to integrate food and drink activations that turn shopping destinations into multi-sensory cultural moments. - **Homeware:** Designer vessels and functional collectibles create opportunities for home goods brands to participate in premium beverage rituals and lifestyle branding. ## Related on Trend Hunter - [Ready-To-Drink Strawberry Matcha Lattes](https://www.trendhunter.com/trends/new-strawberry-matcha-latte.md) - [Ready-to-Drink Matcha Beverages](https://www.trendhunter.com/trends/oat-drink-matcha.md) - [Freshly Bottled Matcha Lattes](https://www.trendhunter.com/trends/fresh-oat-matcha-latte.md) - [Plant-Based Matcha Drinks](https://www.trendhunter.com/trends/alpro-matcha.md) - [Matcha Beverage Mobiles](https://www.trendhunter.com/trends/lidl-x-oatly.md) - [Matcha-Forward Brand Collaborations](https://www.trendhunter.com/trends/more-than-matcha.md) - [Icy Oat-Based Beverages](https://www.trendhunter.com/trends/nespresso-x-oatly.md) - [Matcha Tea Smoothie Bowls](https://www.trendhunter.com/trends/oakberry-matcha.md)