# Decadent Coffee Branding This Monochromatic Packaging Was Inspired by The Roasting Process By Mishal Omar | Published 2016-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/monochromatic-packaging References: [thedieline](http://www.thedieline.com/blog/2016/6/19/caff-pagani) & [behance.net](https://www.behance.net/gallery/38421409/Caffe-Pagani) Inspired by [circular products and processes](https://www.trendhunter.com/trends/blanco-1), the monochromatic packaging on Giorgio Pagani's [decadent coffee](https://www.trendhunter.com/trends/dolcevita-coffee-line) is simple and classic. The coffee packaging is inspired by the circular movement that coffee beans make while in the process of roasting. Additionally, the writing, logo and shape of the coffee all also take the form of a circle. The brown color used for the packaging is as rich as that seen on real coffee beans and minimal text is displayed in muted pops of copper colors. Everything about this packaging relates to cylinders and circles which create a theme that is quirky without being kitschy. This beautiful monochromatic packaging perfectly represents the aesthetic and feel that the brand is aiming for -- high quality coffee that is both decadent and traditional. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Circular Branding:** Circular packaging designs and logos that reflect the production process. - **Minimalistic Branding:** Simple packaging designs with minimal text. - **Monochromatic Colors:** Using a limited color palette, predominantly brown, to reflect the color of coffee beans. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for coffee and other food and beverage brands to reflect their production process in their branding and packaging. - **Design:** Opportunities for designers to create minimalistic and circular packaging designs for food and beverage brands. - **Marketing:** Opportunities for marketers to help food and beverage brands communicate their high quality and traditional products through unique branding and packaging. ## Related on Trend Hunter - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md)