# 70s-Inspired Monochromatic Fashion Anja Rubik Showcases Checkered Retro Ensembles for Self Service By | Published 2013-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/monochromatic-fashion References: [fashiongonerogue](http://fashiongonerogue.com/anja-rubik-throwback-style-self-service-ss-2013-walter-pfeffier/) & [new.selfservicemagazine](http://new.selfservicemagazine.com/) Anja Rubik's new editorial for Self Service Magazine, ironically titled 'The Now,' displays some striking monochromatic fashion ensembles that offer viewers a trip back to the 1970s. Each ensemble featured in 'The Now' exists strictly in a black and white color palette. Stripes, [checker-prints and other geometric designs](https://www.trendhunter.com/trends/maison-amorys-gingham-edit) are all prevalent throughout the editorial, catching the eye with their stark, contrasting tones. One of the most stunning shots in this editorial is of Rubik wearing a floor-length, black and white-striped dress. She leans back as far as possible, forming a half-moon with her body. Her hands hold a black basket ball above her chest, giving the shot a captivating geometric quality that, when combined with her flexible pose, makes it seem almost otherworldly. 70s-inspired fashion is coming back in a big way, as the world moves on from pin-up girl-inspired outfits in favor of funky, strongly feminine looks. This editorial proves that [retro styles](https://www.trendhunter.com/trends/prefall-2026-collection) can be combined with monochromatic fashion to produce stunning and unforgettable ensembles. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 73% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **70s-inspired Fashion:** Disruptive innovation opportunity: Creating modern, sustainable fabrics and materials with a 70s-inspired aesthetic. - **Monochromatic Fashion:** Disruptive innovation opportunity: Developing new technologies to create unique patterns and textures in monochromatic designs. - **Geometric Prints:** Disruptive innovation opportunity: Exploring 3D printing techniques to bring dynamic geometric prints to fashion garments. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Augmented reality and virtual reality technology integration for virtual fashion showrooms. - **Textile and Material:** Disruptive innovation opportunity: Researching and implementing sustainable and eco-friendly textiles for fashion production. - **Technology:** Disruptive innovation opportunity: Developing software or apps that generate custom geometric prints for fashion designers. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md)