# Purely Aromatic Magazines The Mono Kultur #23 Issue Features Scents Not Words By Meghan Young | Published 2010-04-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mono-kultur-23 References: [psfk](http://www.psfk.com/2010/04/magazine-uses-scents-not-words.html) & [mono-kultur](http://mono-kultur.com/issues/23) I think I can safely say that most people view magazines as more of a visual experience -- be it due to its images or words -- yet the Mono Kultur #23 issue defies that belief. Instead, it is filled predominantly with scents. Yes, I said it, scents, a.k.a. odors, [fragrances, smells and aromas](https://www.trendhunter.com/trends/avantgarde-fragrance). Tapping the talents of one scent expert Sissel Tolaas, the Mono Kultur #23 issue was created via a technique known as [Micro-encapsulation](https://www.trendhunter.com/trends/scentseal). Simply rub the paper and the fragrance is released. Very interesting, right? ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Scented Publications:** The use of micro-encapsulation technology in magazines opens up opportunities for creating scented publications that enhance the reading experience. - **Multisensory Experiences:** The Mono Kultur #23 issue showcases the potential for creating magazines that engage multiple senses, providing a unique and immersive reading experience. - **Innovative Print Techniques:** The use of micro-encapsulation technology in magazines demonstrates the potential for innovative print techniques that go beyond traditional visuals and text. ### Who This Affects Most - **Publishing:** The publishing industry can explore the integration of scents into magazines to offer readers a sensory experience that goes beyond traditional print. - **Fragrance:** The fragrance industry could collaborate with publishers to develop scented magazines that promote their products and create brand awareness. - **Printing Technology:** The printing technology industry can capitalize on the demand for unique print experiences by developing and refining micro-encapsulation techniques for various applications, including magazines. ## Related on Trend Hunter - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Multi-Sensory Perfume Books](https://www.trendhunter.com/trends/louis-vuittons-perfume-atlas.md) - [Scent-Powered Photo Devices](https://www.trendhunter.com/trends/scent-stimulation-device.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/natura.md) - [Immersive Multi-Sensory Fragrances](https://www.trendhunter.com/trends/asmr-fragrances.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md)