# Retro Hair-Raising Lookbooks Fashion Label Monki Presents its Spring 2011 Lookbook By Jordan Sowunmi | Published 2011-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/monki References: [beautifuldecay](http://beautifuldecay.com/2011/05/25/monki-style/#more-44510) & [monki](http://www.monki.com/) European women's clothing label Monki has released its latest lookbook and it is an astute blend of magnificent outfits, outlandish hair get-ups, extravagant and surrealist backdrop settings and beautiful digital illustrations. The Monki Spring 2011 collection features a wide range of different colors and options for women. The lookbook shows stunning pink skirts that droop just below the knee paired with short t-shirts and tanks, as well as stylish, old-fashioned rompers that look as suitable today as they would have 40 years ago. Monki does a fantastic job of straddling the line between [avant-garde and casually cool](https://www.trendhunter.com/trends/brucolic). Despite the dramatic background of the settings in its [spring lookbook](https://www.trendhunter.com/trends/reformation-spring-2025), at no point does the backdrop overshadow the clothes. The brand's versatility and diversity of clothing is truly evident within this new line. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Avant-garde Fashion:** Monki's latest lookbook showcases a blend of outlandish outfits straddling the line between avant-garde and casually cool, presenting a disruptive innovation opportunity for fashion brands. - **Retro Revival:** Monki's Spring 2011 collection features old-fashioned rompers and droopy knee-length skirts, presenting a disruptive innovation opportunity for retro-inspired fashion brands. - **Digital Illustrations:** Monki's latest lookbook features beautiful and surreal digital illustrations, presenting a disruptive innovation opportunity for fashion brands looking to incorporate digital art into their marketing materials. ### Industries Being Reshaped - **Women's Clothing:** Monki's latest lookbook presents a disruptive innovation opportunity for women's clothing brands looking to incorporate avant-garde and retro-inspired designs. - **Fashion Photography:** Monki's use of surrealist backdrop settings presents a disruptive innovation opportunity for fashion photography to experiment with unconventional and outlandish perspectives. - **Digital Marketing:** Monki's use of digital illustrations in its lookbook presents a disruptive innovation opportunity for fashion brands to enhance their digital marketing materials with art and graphic design. ## Related on Trend Hunter - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Luxury Bohemian Fashion Brands](https://www.trendhunter.com/trends/tiger-and-the-monkey.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)