# Bold Malt Whisky Branding Monkey Shoulder Unveils Its Fresh New Look in Canada By Kalin Ned | Published 2024-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/monkey-shoulder References: [strategyonline](https://strategyonline.ca/2024/05/10/monkey-shoulder-whisky-spins-a-redesign-as-it-leans-further-into-dj-culture/https://strategyonline.ca/2024/05/10/monkey-shoulder-whisky-spins-a-redesign-as-it-leans-further-into-dj-culture/)  [Monkey Shoulder](https://www.trendhunter.com/trends/monkey-shoulder-1), the renowned malt whisky known for its versatility and quality, recently unveiled its fresh [new look](https://www.trendhunter.com/trends/edinburgh-gin-redesign) in Canada just in time for summer. The redesigned bottle features a bolder label and an elongated neck that prioritizes a seamless pouring experience. The new bottle also boasts a reduction in glass weight. The split-label design and enlarged brand logo ensure the product stands out on any whisky shelf or back bar. Despite the makeover, Monkey Shoulder retains its rich, smooth, and fruity flavor. Crafted with [single malt whiskies](https://www.trendhunter.com/trends/ploughmans-single-malt) from Scotland's Speyside region, Monkey Shoulder offers a delightful blend of zesty orange, vanilla, honey, and spiced oak notes, followed by a mellow vanilla finish with a hint of spice. The new bottle will be available at bars and retailers across Canada. Image Credit: Monkey Shoulder ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 58% | Activity: 65% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** Monkey Shoulder's new bottle design reduces glass weight, reflecting an increasing trend towards eco-friendly packaging solutions. - **Bold Labeling:** The redesigned split-label and enlarged brand logo are part of a growing trend in the beverage industry to use bold labeling for enhanced shelf visibility. - **Enhanced User Experience:** The elongated neck designed for seamless pouring showcases a trend toward enhancing the user experience in product design. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry sees innovations like bold labeling and eco-friendly packaging becoming more commonplace. - **Packaging Industry:** Within the packaging industry, there is a notable shift towards lightweight materials to reduce environmental impact. - **Hospitality Industry:** The hospitality industry benefits from user-friendly bottle designs that improve the overall consumer experience during service. ## Related on Trend Hunter - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Contemporary Whisky Rebrands](https://www.trendhunter.com/trends/the-glenallachie.md) - [Slick Whisky Packaging Redesigns](https://www.trendhunter.com/trends/visual-identity1.md) - [Bold Whimsy Whisky Packaging](https://www.trendhunter.com/trends/glenmorangie.md) - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [Heritage-Honoring Whiskey Branding](https://www.trendhunter.com/trends/bells-blended-scotch-whisky.md) - [Localized Whisky Rebrands](https://www.trendhunter.com/trends/highland-park.md) - [Whisky-Branded Summer Parties](https://www.trendhunter.com/trends/bastids-bbq-party.md) - [Summer-Ready Elevated Cocktail Experiences](https://www.trendhunter.com/trends/summer-cocktail-culture.md)