# LIfestyle-Adapting Bright Streetwear BAPE and Monkey 47 Join Forces on a Lifestyle Collection By Amy Duong | Published 2022-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/monkey-47 References: [hypebeast](https://hypebeast.com/2022/4/bape-monkey-47-collaboration-lifestyle-collection-release-details) & [bit.ly](https://bit.ly/3rqk1Dm) [BAPE](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule) works in collaboration with [Monkey 47](https://www.trendhunter.com/trends/monkey-47-distillers-cut-edition-14) on a collection of streetwear that spotlights the eccentric energy of the latter. It features a five-part capsule that has an exotic print with dapper monkeys laying under lush palms, [camo spots](https://www.trendhunter.com/trends/bape-x-ovo-1), and jungle flowers. The color palette is vivid with hues of pink, green, and blue all throughout the range. Throughout the entire collection, there are pieces such as hoodies, Hawaiian tops, and much more. Rounding out the capsule, there are three skate decks in different colorways. In addition to this, Monkey 47 is also launching a special edition bottle of its hand-crafted Schwarzwald Dry Gin - this is designed with the collection's bright print as the packaging label. Image Credit: Monkey 47 ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 56% | Activity: 12% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Eccentric Streetwear Prints:** Brands may capitalize on the growing interest in bold and unconventional prints, offering unique clothing options and attracting consumers seeking to make a statement. - **Streetwear-gin Collaboration:** Cross-industry collaborations have the potential to create innovative products, opening up new opportunities for partnerships that target combined customer bases. - **Skateboard Deck Design Expansion:** The integration of streetwear trends and aesthetics into skateboard decks can enable companies to reach new customers, expanding their product offerings and attracting users of the street culture. ### Sectors Adopting This - **Fashion:** Incorporating lifestyle-inspired elements within streetwear allows fashion companies to tap into new markets while engaging customers with disruptive designs and innovative collaborations. - **Spirits & Beverages:** Partnering with trendy streetwear brands allows beverage companies to establish a distinct presence in the market, attracting consumers with unique packaging and label designs. - **Skateboarding:** The combination of streetwear aesthetics and skateboard design provides opportunities for skateboard brands to extend their reach, incorporating fashion-conscious consumers and enhancing market presence. ## Related on Trend Hunter - [Sophisticated Streetwear Collections](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule.md) - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Camo Sport Streetwear](https://www.trendhunter.com/trends/cr-life-collection.md) - [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md)