# Organic Monk Fruit Sweeteners Lakanto's Natural Sweetener is a Calorie-Free Sugar Substitute By Jana Pijak | Published 2017-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/monk-fruit References: [lakanto](https://www.lakanto.com) & [amazon](https://www.amazon.ca/Lakanto-Golden-Sugar-Sweetener-grams/dp/B0168RAY40?tag=trenhunt0f-20) Lakento's natural sweetener range is infused with monk fruit and is a [calorie-free alternative](https://www.trendhunter.com/trends/sugar-free-coconut) to processed sugar products. While traditional sugars can feature an array of artificial additives, this all-natural product is one that health-conscious consumers can feel good about. Additionally, the sugar substitute is certified vegan and is gluten-free, adhering to those with dietary restrictions. This zero calorie [monk fruit sweetener](https://www.trendhunter.com/trends/restore-electrolyte-sachets) also boasts a glycemic index of zero, making it a choice that is ideal for those adapting to a healthy diet plan. The sweetener doesn't sacrifice flavor and tastes just as sweet as traditional sugar, without racking up the same calorie count. Known for its nourishing properties, monk fruit works as a sugar substitute while aiding with digestion at the same time -- making this sweetener one with multiple benefits. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 17% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Natural Sweeteners:** The trend towards health-conscious eating and natural products has created an opportunity for the development of more natural sweeteners like monk fruit. - **Zero-calorie Products:** The rise of health and wellness culture has given way to an opportunity for the production and marketing of more zero-calorie food and beverage products. - **Vegan-friendly Products:** There is a growing demand for vegan-friendly food and beverage products, creating an opportunity for businesses to cater to this market segment with natural sweeteners like monk fruit. ### Industries Being Reshaped - **Food and Beverage Industry:** The food and beverage industry can benefit from the trend towards natural, calorie-free and vegan-friendly products, by developing and marketing new natural sweeteners and products. - **Health and Wellness Industry:** The health and wellness industry can take advantage of the trend towards natural, zero-calorie, and vegan-friendly products by incorporating more of these products into their health and wellness programs. - **Nutraceutical Industry:** The nutraceutical industry can leverage the benefits of monk fruit for digestive health and incorporate them into dietary supplements and functional foods. ## Related on Trend Hunter - [Monkfruit Cooking Sweeteners](https://www.trendhunter.com/trends/trunativ.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Cane-Sugar Canned Lattes](https://www.trendhunter.com/trends/lucky-jack-coffee.md) - [Monk Fruit Gummy Candies](https://www.trendhunter.com/trends/healthy-hippo.md) - [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Monk Fruit-Sweetened Margaritas](https://www.trendhunter.com/trends/swoons.md)