# Dose-Controlled CBD Soft Chews Organigram Introduces Canadian-Focused CBD Wellness Brand, Monjour By Niko Pajkovic | Published 2021-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/monjour References: [ca.finance.yahoo](https://ca.finance.yahoo.com/news/organigram-launches-wellness-brand-monjour-110000309.html) & [organigram](https://www.organigram.ca/age-verification)  Canadian cannabis producer [Organigram Inc.](https://www.trendhunter.com/trends/happly) has announced the launch of a new wellness brand called Monjour, which will offer a range of high-quality, "CBD-forward" products for everyday consumers. The brand's first line of offerings will come in the form of [vegan, sugar-free soft chews](https://www.trendhunter.com/trends/dialed-in-rosin-gummies). Organingram is taking a strategic approach to its product development, specifically targeting Canadian consumers. According to the company's market research, consumers are hungry for "affordable, dosage-controlled, and flavourful ways of consuming CBD," which has led Monjour to develop soft chew gummies in Berry Medley and Citrus Medley flavor options. “Leveraging EIC’s highly-efficient production technology means we can produce high-quality, low-cost confectionery products. As a result, we can expand our edibles-based business, offer products at consumer-friendly prices, and continue to deliver value to our shareholders,” said Beena Goldenberg, CEO of Organigram. Image Credit: Organigram ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 54% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Cbd-based Wellness Products:** Opportunity to explore the development of new CBD-based wellness products for everyday consumers. - **Dose-controlled Consumption:** Potential to innovate in the development of affordable, dose-controlled CBD products. - **Confectionery-based Edibles:** Possibility to expand edibles-based businesses through low-cost, high-quality confectionery production technology. ### Industries Being Reshaped - **Cannabis Industry:** Organizations operating in the cannabis industry can leverage this trend by developing high-quality CBD-based wellness products. - **Food and Beverage Industry:** Opportunity for food and beverage companies to explore new product lines that focus on dose-controlled CBD consumption. - **Pharmaceutical Industry:** Potential to develop affordable CBD products for medicinal purposes through dose-controlled consumption methods. ## Related on Trend Hunter - [Mindful Cannabis Products](https://www.trendhunter.com/trends/happly.md) - [Controlled CBD Chewing Gums](https://www.trendhunter.com/trends/cbd-chewing-gum.md) - [Lifestyle-Conscious Cannabis Products](https://www.trendhunter.com/trends/trailblazer-cannabis-products.md) - [Chewable Wellness Gummies](https://www.trendhunter.com/trends/cannaray.md) - [Vegan-Friendly Fruity Cannabis Bites](https://www.trendhunter.com/trends/jublee-fruit-bites.md) - [Multipurpose Cannabis Gummies](https://www.trendhunter.com/trends/multipurpose-cannabis-gummies.md) - [Nostalgically Flavored Cannabis Gummies](https://www.trendhunter.com/trends/sundaisies-by-pure-sunfarms.md) - [Low-Dose THC Gummies](https://www.trendhunter.com/trends/edis-gumdrops.md) - [Summer-Themed Cannabis Gummies](https://www.trendhunter.com/trends/ogeez-gummies.md)