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# Anti-Princess Attire
Monique Lhuillier Disregards Ball Gowns for 2010

By Jacqueline Parrish | Published 2009-09-11 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/monique-lhuillier
References: [coutorture](http://www.coutorture.com/4848494?page=0,0,49) & [moniquelhuillier](http://www.moniquelhuillier.com/)

In a bid to keep up with the recent wave of architecturally-inspired clothes, Monique Lhuillier opted in with “sharply defined structure and the rich embellishment of those perennial fashion icons, the Masai of East Africa.”

Another change for Monique Lhuillier, a designer best known for her [elegant and sophisticated ball gowns](https://www.trendhunter.com/trends/martina-liana), was the absence of them. But while there was not a ruffly ball gown in sight, there were certianly more than enough [sleekly draped evening gowns](https://www.trendhunter.com/trends/reformation-fall-dresses).

My favourite pieces from Monique Lhuillier’s Spring ‘10 collection? The very modish [tailored jacket](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection) with a black-edged bow-belt and neckline, as well as a black chiffon evening gown belted at the waist with see-through voluminous sleeves.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 90% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Architecturally-inspired Clothes:** Disruptive innovation opportunity: Create a line of architecturally-inspired clothes that combine structure and embellishment from different cultures.
- **Sleekly Draped Evening Gowns:** Disruptive innovation opportunity: Design sleekly draped evening gowns that offer a modern and sophisticated alternative to traditional ball gowns.
- **Tailored Jackets with Bow-belt:** Disruptive innovation opportunity: Develop tailored jackets with unique bow-belt details that add a touch of elegance and modernity to formal wear.

### Who This Affects Most

- **Fashion Design:** Disruptive innovation opportunity: Explore new design techniques and cultural influences to create innovative fashion designs.
- **Evening Wear:** Disruptive innovation opportunity: Embrace sleek and modern designs in the evening wear industry to cater to customers looking for alternatives to traditional ball gowns.
- **Formal Wear Accessories:** Disruptive innovation opportunity: Develop unique accessories like bow-belts that redefine formal wear and bring a fresh perspective to the industry.

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