# Mystically Scarlet Fashion Ads The Monique Lhuillier SS14 Campaign Stars Model Codie Young By Meghan Young | Published 2014-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/monique-lhuillier-ss14 References: [fashiongonerogue](http://www.fashiongonerogue.com/codie-young-stars-monique-lhuillier-springsummer-2014-campaign/) & [moniquelhuillier](http://www.moniquelhuillier.com/) The Monique Lhuillier SS14 ad campaign has a mystical appeal to it, which is due in large part to the presence of model Codie Young. Her fiery red hair coupled with her pale skin and soulful eyes lend a magical vibe to the otherwise dark and stormy photoshoot (the latter being more of a feeling than reality considering it is shot in New York studio). Clad in vibrant fuchsia and red dresses, the Australian beauty was styled by Tiina Laakkonen for the Monique Lhuillier SS14 ad campaign. The images were shot by International photographer Daniel Jackson, who follows up her [the luxury label's bridal fall 2014 campaign](http://www.trendhunter.com/trends/monique-lhuillier-fall-2014), which was also darkly romantic and mysterious. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 43% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Mystical Fashion Ads:** Brands can incorporate mystical elements in their ad campaigns to create a magical and alluring vibe. - **Bold Color Palettes for Fashion:** Brands can use bold and vibrant colors such as fuchsia and red to make their products stand out in the fashion industry. - **Dark and Romantic Fashion:** Brands can incorporate a mysterious and romantic feeling in their fashion designs to appeal to consumers looking for unique and unusual styles. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can use mysticism and unconventional design elements to attract consumers and stand out in the crowded fashion market. - **Advertising:** Ad agencies can explore mystical and dark themes in their campaigns to resonate with consumers seeking unconventional fashion trends. - **Photography and Art:** Photographers and artists can experiment with mystical and romantic themes in their work to create unique and captivating images for their clients. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)