# Darkly Romantic Bridal Ads The Monique Lhuillier Fall 2014 Campaign Stars Model Codie Young By Meghan Young | Published 2013-12-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/monique-lhuillier-fall-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/codie-young-wows-monique-lhuillier-bridal-2014-campaign/) & [moniquelhuillier](http://www.moniquelhuillier.com/) Although the pieces from the Monique Lhuillier Fall 2014 collection are too modern for this comparison, model Codie Young looks as though she has stepped straight out of a dark Victorian painting. Romantic, slightly gothic and full of feminine allure, this aesthetic adds a mysterious touch to the [stunning bridal gowns](https://www.trendhunter.com/trends/martina-liana) put on display. Full of [lace, sheer fabrics, billowing skirts](https://www.trendhunter.com/trends/bridal-atelier-collection) and pearly hair accessories, the Monique Lhuillier Fall 2014 ad campaign is a treat for the eyes. It was shot by photographer Daniel Jackson at Pier 59 Studios in New York City. The [elegantly whimsical looks](https://www.trendhunter.com/trends/roger-vivier-holiday-2025) were styled by Tiina Laakkonen. The looks featured throughout the Monique Lhuillier Fall 2014 ad campaign were perfected with loose red curls and a flawless face. The Australian beauty will star in the Spring 2014 campaign as well. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Dark-romantic Bridal Fashion:** Opportunity to create darkly romantic and gothic-styled bridal couture line. - **Whimsical Hairstyles for Weddings:** Potential for developing a hair accessories line to complement the romantic and feminine bridal look. - **Feminine Gothic Photography Style:** Opportunity to capitalize on the popularity of the gothic style by offering dark and moody photography for weddings and occasions. ### Sectors Adopting This - **Fashion:** Bridal fashion industry can benefit from offering more unconventional and experimental bridal wear. - **Beauty:** Beauty industry can explore creating more romantic and traditional hair and makeup looks for weddings. - **Photography:** Photography industry can tap into the demand for the gothic aesthetic by offering dark and moody photography for weddings and events. ## Related on Trend Hunter - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)