# Nutrition-Boosting Drink Supplements The Monin Immunity Boost Has No Flavor or Sugar By Michael Hemsworth | Published 2020-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/monin-immunity-boost References: [bevnet](https://www.bevnet.com/news/2020/monin-launches-immunity-beverage-booster) & [monin](https://www.monin.com) The Monin Immunity Boost is a different kind of supplement for consumers that will enable them to enjoy their favorite drinks, while also enhancing their intake of essential vitamins. The product comes packaged in a pump-style bottle and is intended to be mixed with your choice of drink thanks to its [flavorless recipe](https://www.trendhunter.com/trends/unconform-smart-sticks). The beverage booster is also free from added sugar and helps to eliminate the need to take vitamins that are unpleasant in taste. CEO of [Monin Americas](https://www.trendhunter.com/trends/monin-americas) Bill Lombardo spoke on the Monin Immunity Boost saying, "Monin is proud to introduce such a unique product that directly responds to heightened awareness around health and wellness. Immunity Boost is not only timely for consumers, but it’s a value-add for operator menus. It brings [immune-boosting properties to a beverage](https://www.trendhunter.com/trends/immunity-flight), which is great for the guest, and it’s a simple way to increase check average by ‘boosting’ sales and margin on beverage items.” ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Flavorless Drink Supplements:** The trend of flavorless drink supplements presents opportunities for companies to create products that can be easily added to any beverage without altering the taste. - **Health-conscious Beverage Enhancers:** The rise in health-conscious consumers seeking beverage enhancers that provide essential vitamins and nutrients creates opportunities for companies to develop products that promote both taste and wellness. - **Alternative to Unpleasant-tasting Vitamins:** The demand for alternatives to unpleasant-tasting vitamins opens avenues for companies to create supplements that can be seamlessly incorporated into beverages, making them more enjoyable to consume. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore innovative ways to incorporate flavorless drink supplements into a wide range of products, attracting health-conscious consumers. - **Supplement Manufacturing:** Supplement manufacturers can seize the opportunity to produce drink supplements that are flavorless and easily customizable, meeting the needs of individuals seeking convenient nutrition boosts. - **Wellness and Health:** The wellness and health industry can tap into the market of consumers looking for alternative ways to enhance their vitamin intake without compromising taste, by offering flavorless drink supplements. ## Related on Trend Hunter - [Functional Beverage Syrups](https://www.trendhunter.com/trends/monin-americas.md) - [Energy-Boosting Drink Mixes](https://www.trendhunter.com/trends/monin-brilliance-energy.md) - [Functional Immunity-Boosting Beverages](https://www.trendhunter.com/trends/inner-immune.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Functional Flavorful Immunity Shots](https://www.trendhunter.com/trends/honey-lemon-immunity-shots.md) - [Immune-Boosting Beverages](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite.md) - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md) - [Immunity Liquid Beverage Enhancers](https://www.trendhunter.com/trends/immunity-liquid-beverage-enhancers.md) - [Travel-Friendly Immunity-Focused Supplements](https://www.trendhunter.com/trends/immunity-drink-mix.md)