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# Blue-Faced Editorials
Monica Barreneche's Summus Magazine Editorial Explores Duality

By Marissa Brassfield | Published 2009-07-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/monica-barreneche-summus-magazine
References: [behance.net](http://www.behance.net/Gallery/Summus-Magazine--4/255888) & [monicabarreneche](http://monicabarreneche.com/)

I love the duality photographer MÃ³nica Barreneche explores in this editorial for Summus Magazine. The shoot features two models who either mirror each other's looks and poses or counteract them.

In the first image, for example, MÃ³nica Barreneche's models wear the same outfits, rock the same poses and even share [full-face blue makeup](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). As the Summus Magazine shoot progresses, however, the models stop working in sync and [oppose or counteract each other's poses](https://www.trendhunter.com/trends/archvyli).

**Implications** - With so many products on the market, companies would be wise to present advertising tactics that require a second glance. Using [twins or optical illusions](https://www.trendhunter.com/trends/pixelz-digital-twins) are two efficient methods for forcing onlookers to think twice about what they are seeing, and remember the product for later purchase.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 9% | Activity: 9% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Duality in Editorials:** Exploring the concept of duality in editorials allows for unique storytelling and captures viewers' attention.
- **Mirror Imaging in Fashion Photography:** Utilizing mirror imaging techniques in fashion photography can create visually captivating and thought-provoking imagery.
- **Opposing Poses in Advertising:** Incorporating opposing poses in advertising campaigns can generate intrigue and make the product more memorable.

### Industries Being Reshaped

- **Fashion:** The fashion industry can incorporate duality and mirror imaging in their editorial campaigns to create visually stunning and memorable content.
- **Advertising:** The advertising industry can explore the use of mirror imaging and opposing poses to create captivating campaigns that leave a lasting impact on consumers.
- **Photography:** The photography industry can experiment with duality and mirror imaging techniques to push the boundaries of visual storytelling and create unique editorial content.

## Related on Trend Hunter

- [Duality-Exploring Art Exhibitions](https://www.trendhunter.com/trends/design-duo-double-feature.md)
- [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)
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- [Couture Color Palettes](https://www.trendhunter.com/trends/pantone-dualities.md)
- [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)
- [Blue Tonal Curated Furniture](https://www.trendhunter.com/trends/through-and-through.md)
- [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md)