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# Sprawled-Out Photo Shoots
Monica Barreneche's Illusory Editorial for Summus Magazine #3

By Marissa Brassfield | Published 2009-07-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/monica-barreneche-summus-magazine-3
References: [behance.net](http://www.behance.net/Gallery/Summus-Magazine--3/256402) & [monicabarreneche](http://monicabarreneche.com/)

At first glance, the models in MÃ³nica Barreneche's editorial for Summus Magazine look like they're suspended in midair, but they're actually laying down on trippy patterned floor rugs.

The poses MÃ³nica Barreneche's models strike for this Summus Magazine editorial only add to the illusion. Check out some other [tricky photo shoots](https://www.trendhunter.com/trends/glimsy-ai) below.

**Implications** - A lot of people like to look at [fashion editorials](https://www.trendhunter.com/trends/jiyongkim-fw25) for the amazing photos, clothes and models. When another aspect like illusion gets put into the picture, people may have mixed feelings. Some may find it distracting because it is hard to concentrate on the clothes, but others may find it refreshing and fun to look at. The fashion, editorial and many other industries have the ability to try out new things and redeem themselves next round if people are not interested.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 37% | Activity: 6% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Illusion Photography:** The trend of creating illusionary images in photography provides an innovative way to capture attention and engage viewers.
- **Trippy Floor Rugs:** The use of trippy patterned floor rugs in photo shoots offers a unique and eye-catching element to enhance visual aesthetics.
- **Mixed Reality Fashion:** The incorporation of illusions in fashion editorials opens up opportunities for mixed reality experiences where virtual elements interact with the physical world.

### Where This Applies

- **Fashion:** The fashion industry can explore illusion photography to create captivating visuals that make their designs stand out.
- **Interior Design:** The use of trippy floor rugs in photo shoots presents opportunities for interior design professionals to create unique and visually stimulating spaces.
- **Augmented Reality:** The trend of mixed reality fashion paves the way for augmented reality companies to collaborate with fashion brands and create interactive and immersive experiences.

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