# Lace Faces 'Private Dance' by Monica Antonelli Gives Makeup a Lingerie Twist By Marissa Brassfield | Published 2009-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/monica-antonelli References: [behance.net](http://www.behance.net/Gallery/Private-Dance/360821) & [monimix](http://www.monimix.com/eng/intro.html) In 'Private Dance' by Monica Antonelli, a model is seen performing a [sensual dance](https://www.trendhunter.com/trends/velvet-heat) in dramatic lighting. Her makeup has a negligee twist to it, as [lace appliques](https://www.trendhunter.com/trends/feather-lace) appear on her brow bone and cheeks. The overall shoot is intensely seductive, but retains an elegant feel. Check out more shots of 'Private Dance' by Monica Antonelli above, and keep clicking for more innovations that highlight sensuality in this manner. **Implications** - One of the most salient ways a company can embed its brand name in the consciousness of consumers is by investing in marketing that features a strong component of [sex appeal](https://www.trendhunter.com/trends/eau-intimite). The ad is instantly eye-catching and ensures that consumers will pay attention to company product, as well as almost guarantees it will increase brand awareness. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sensual Marketing:** Companies embedding brand names in consumer consciousness through marketing with a strong component of sex appeal. - **Elegant Sensuality:** Innovations that highlight sensuality with an elegant feel. - **Lace Appliques:** The use of lace appliques in makeup and fashion for a lingerie-inspired twist. ### Where This Applies - **Beauty and Cosmetics:** Opportunities for beauty and cosmetics companies to incorporate lace appliques in their products and advertising campaigns. - **Fashion:** Fashion industry can explore the incorporation of lace appliques in their designs for a sensual and elegant touch. - **Advertising and Marketing:** Opportunities for advertising and marketing agencies to create campaigns that showcase elegant sensuality and utilize sensual marketing techniques. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Next-Gen Sensual Bodycare](https://www.trendhunter.com/trends/mienne.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md)