# Water-Branded Film Parties FIJI Water Hydrates Guests at the 5th Mongrel House Annual Event By Amy Duong | Published 2019-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mongrel-house References: [mongrelmedia](http://www.mongrelmedia.com) & [fijiwater](https://www.fijiwater.com/) Last week, [Toronto](https://www.trendhunter.com/trends/tiffinspired-food-beverage) launched the annual [Toronto International Film Festival](https://www.trendhunter.com/trends/intrepid-x-tiff) and Mongrel Media held a four-day party at the 'Mongrel House' to celebrate. [FIJI Water](https://www.trendhunter.com/trends/play-mode) hydrates guests as they socialized with influencers, industry talents, and media. There were lawn games, karaoke alongside a live band, drinks, food, and a meditation room as well. The first night celebrated the launch of 'The Traitor.' The second night commemorated the launches of 'Pain and Glory,' 'The Climb,' and 'Cunningham' -- Adrian X and Liz Lorke also put on musical performances. The third evening followed with celebrations of the 'Easy Land' launch with notable appearances including Tyler Shaw, London Brown, and Nina Kiri. The fourth and final day celebrates Mongrel Media's 25th anniversary and its years of work as a Canadian independent film distributor. Image Credit: Getty Images ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Film Festival Experiences:** Opportunity for brands to provide immersive and unique experiences at film festivals through activations and partnerships. - **Influencer Collaborations:** Brands can tap into the power of influencers to increase brand awareness and reach a targeted audience at industry events. - **Wellness Integration:** The integration of wellness elements, such as meditation rooms, at events offers opportunities for brands to promote health and well-being in unique settings. ### Where This Applies - **Beverage:** Beverage companies can partner with film festivals and events to showcase their products and provide refreshing experiences for attendees. - **Entertainment:** Entertainment companies can leverage film festivals to connect with industry professionals and promote their latest films and projects. - **Hospitality:** Hospitality businesses can offer their services and amenities to enhance the overall guest experience at film festivals and related events. ## Related on Trend Hunter - [Iconic Film Launch Activations](https://www.trendhunter.com/trends/peroni-nastro-azzurro.md) - [Festival Hospitality Partnerships](https://www.trendhunter.com/trends/peroni-nastro.md) - [Movie Launch Beer Popups](https://www.trendhunter.com/trends/peroni-elevates-tiff-experience.md) - [Curated Film Festival Experiences](https://www.trendhunter.com/trends/tiffinspired-food-beverage.md) - [Film Festival-Centric Hospitality Programs](https://www.trendhunter.com/trends/the-ritzcarlton-toronto1.md) - [Glamorous Film Festival Partnerships](https://www.trendhunter.com/trends/st-regis-toronto.md) - [Film Festival Hospitality Partnerships](https://www.trendhunter.com/trends/official-hospitality-partner.md) - [Transportive Italian Pop-Ups](https://www.trendhunter.com/trends/event-at-tiff-2024.md) - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md)