# Gen Z Job Apps Money-Making Social Platform Pickle Combines Viral Dares & Micro Job Opportunities By Alyson Wyers | Published 2017-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moneymaking-social-platform References: [springwise](https://www.springwise.com/peer-peer-micro-jobs-app-targets-gen-z/) & [wearepickle](https://wearepickle.com/) This Gen Z-targeting money-making social platform helps the post-millennial generation find micro jobs. Based in London, the Pickle app has a peer-to-peer model that helps young people find ways to earn funds and use their skills and talents in a way that helps other people. Compatible with iOS and Android devices, the smartphone application connects those who need help with random tasks with one-off job seekers. Pickle specifically targets [members of Generation Z](https://www.trendhunter.com/trends/toolbelt-generation) -- or those born in the mid 1990s and early 2000s. As such, there is also a 'Dare' feature, where users can challenge each other to do dares with a goal of going viral and boosting their social media following. The sharing economy can be seen at work in a variety of lifestyle industries, but this money-making social platform shows how Gen Z can be incorporated. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Micro Job Opportunities:** Disruptive innovation opportunity: Creating platforms that connect those who need help with random tasks with job seekers. - **Peer-to-peer Model:** Disruptive innovation opportunity: Developing peer-to-peer platforms that facilitate the exchange of services and skills. - **Social Media Virality:** Disruptive innovation opportunity: Building social platforms that allow users to challenge each other with dares to boost their social media following. ### Industries Being Reshaped - **Sharing Economy:** Disruptive innovation opportunity: Incorporating Generation Z into the sharing economy by providing them with opportunities to earn funds using their skills and talents. - **On-demand Services:** Disruptive innovation opportunity: Creating platforms that offer on-demand services for individuals who need help with random tasks. - **Social Media Influencer Marketing:** Disruptive innovation opportunity: Developing platforms that enable users to boost their social media following by engaging in viral challenges and dares. ## Related on Trend Hunter - [Monetizable Mobile Gaming Apps](https://www.trendhunter.com/trends/playbite.md) - [Glittery Pickle Snacks](https://www.trendhunter.com/trends/glickles.md) - [Teen-Targeting Investing Apps](https://www.trendhunter.com/trends/teentargeting-investing-app.md) - [Young Professional Community Apps](https://www.trendhunter.com/trends/yuppie.md) - [Gen Z Video Apps](https://www.trendhunter.com/trends/zigazoo.md) - [LDA Gen Z-Focused Delivery Apps](https://www.trendhunter.com/trends/app-for-party-hosts.md) - [Gen Z-Targeted Social Apps](https://www.trendhunter.com/trends/social-branding-app.md) - [Simplified Youth Savings](https://www.trendhunter.com/trends/dive-money.md) - [Gen Z Mental Health Apps](https://www.trendhunter.com/trends/gen-z-mental-health-app.md)