# Stacked Money Typography The ‘Yeah, That Kind of Rich’ Ad Campaign Embodies a Lucrativ By Vivian Lau | Published 2012-08-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/money-typography References: [creativity-online](http://creativity-online.com/news/ny-lottery-builds-words-out-of-dough/236729) The ‘Yeah, That Kind of Rich’ ad campaign for the New York lottery is an epitomization of a wealthy lifestyle by using money typography to script clever slogans. In a sly attempt to help the public wrap their heads around how the lottery money could change their lives, the campaign released posters with slogans like “Banks ask you for a bailout,” or “You shop, the market rises.” Using dollar bills to create thick stacks of money, the letters in these one-liners were created using a super rich font. It is estimated that around $1,000 to $1,500 dollars worth of money was used to create each ad. These comical posters can be seen on buses, shelters and in subway stations in New York. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 94% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Money Typography:** Disruptive innovation opportunity: Explore the use of typography created from physical currency to create visually impactful advertising campaigns. - **Ad Campaigns:** Disruptive innovation opportunity: Develop creative and clever ad campaigns that use humor and relatability to capture audience attention. - **Wealthy Lifestyle:** Disruptive innovation opportunity: Create marketing materials that embody and promote the aspirational lifestyle associated with wealth and luxury. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Incorporate unconventional materials and techniques, such as money typography, into advertising campaigns to create memorable and impactful messages. - **Graphic Design:** Disruptive innovation opportunity: Experiment with unique font styles and visual elements, like money stacks, to push the boundaries of traditional graphic design and create visually stunning compositions. - **Lottery:** Disruptive innovation opportunity: Reimagine lottery marketing strategies by using creative and engaging approaches that connect with audiences on a deeper emotional level, showing them the potential lifestyle changes they could experience by winning. ## Related on Trend Hunter - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)