# Money Tops Relationship Woes "Can't Buy Me Love" Survey By Evan Monk | Published 2008-01-25 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/money-tops-relationship-woes-cant-buy-me-love References: [businesswire](http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20080122005212&newsLang=en) According to [PayPal's](https://www.trendhunter.com/trends/paypal-checkout) 2nd annual U.S. and UK based “Can't Buy Me Love” survey, 60 percent of young couples in the U.S. argue over money at least once a month. The survey looks at the effects that money, sex, work and household responsibilities have on a [romantic relationship](https://www.trendhunter.com/trends/lovon) and rank them against each other. **Implications** - Other surprising findings uncovered through PayPal’s “Can’t Buy Me Love” survey include the fact that "nearly one in four couples responding to the survey in both countries use [online shopping](https://www.trendhunter.com/trends/lidl-deluxe-dine-in-for-2-range) as a way to keep their partners in the dark about their purchases." The survey also found that women think men shouldn't always have to pick up the tab after a date. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 42% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Relationship Money Woes:** Money arguments in relationships are a significant issue and provide an opportunity for financial planning and counseling services to help couples manage their finances effectively. - **Secret Online Shopping:** The discovery of the high percentage of couples using online shopping to hide their purchases indicates the potential of e-commerce as an innovative way to maintain privacy and discretion. - **Changing Gender Roles in Dating:** The finding that women expect men to share the financial burden of their dates suggests a shift in traditional gender roles and opens up new markets for gender-sensitive products and services. ### Industries Being Reshaped - **Financial Planning and Counseling:** Financial planning and counseling services can help couples manage their money effectively and resolve financial issues in their relationships. - **E-commerce:** E-commerce businesses can develop innovative tools and features that offer users privacy and discretion while shopping online. - **Gender-sensitive Marketing:** There is an opportunity for a range of new products and services for dating, including gender-sensitive marketing approaches that cater to new expectations in relationships. ## Related on Trend Hunter - [Practical Valentine's Candies](https://www.trendhunter.com/trends/love-in-this-economy.md) - [Friendship-Focused Finance Agreements](https://www.trendhunter.com/trends/friends-over-money.md) - [Earnings-Based Relationship Calculator](https://www.trendhunter.com/trends/fair-share-calculator.md) - [Valentine's Day Dining Research](https://www.trendhunter.com/trends/valentines-day-dining-research.md) - [Credit Score Dating Apps](https://www.trendhunter.com/trends/score-dating-app.md) - [Shared Expense Managers](https://www.trendhunter.com/trends/paymates.md) - [Musical Relationship Compatibility Testers](https://www.trendhunter.com/trends/relationship-testing.md) - [Comforting Financial Pop-Ups](https://www.trendhunter.com/trends/experian.md) - [Cost-Conscious Valentine's Meals](https://www.trendhunter.com/trends/lowcost-valentines-day-meal.md)