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# Cash Prize Cleansers
The Virginia Candle Company's Money Soap Contains Real US Currency

By Alyson Wyers | Published 2013-09-01 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/money-soap
References: [fancy](http://fancy.com/things/278767243536370427/Money-Soap) & [virginiacandle](http://www.virginiacandle.com/Money-Soap_p_1249.html)

Money Soap is one way to incentivize people to take hygiene seriously. Every bar contains a tube containing real money. It could be $1, $5, $10, $20 or even $50, but you won't know until the bar is worn down to the middle. The [scented soap](https://www.trendhunter.com/trends/just-peachy-soap-bar) from the [Virginia Candle Company](https://www.trendhunter.com/trends/lunchabuilds) has a pleasant pearberry fragrance.

The green glycerin soap is made in the United States and is intended for external use only, on the [hands and body](https://www.trendhunter.com/trends/native-liquid-hand-soap). The novelty item makes a great gag gift, as well as an educational tool for young children. To encourage them to wash their hands more often, the excitement combined with the cash prize is fun motivation. There's also the added bonus of potentially having Money Soap pay for itself.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 37% | Activity: 29% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What's Driving This Trend

- **Incentivized Hygiene:** Opportunity to create products or services that incentivize healthy behaviors through rewards or surprise elements.
- **Gag Gifts with a Twist:** Opportunity to create products that combine humor with unexpected surprises, such as real money inside.
- **Novelty Bath Products:** Opportunity to create unique bath products that differentiate themselves through unexpected elements or added benefits.

### Who This Affects Most

- **Personal Care:** Opportunity for personal care companies to differentiate themselves through unique and innovative products that promote healthy behaviors or have added benefits beyond traditional hygiene.
- **Gifting:** Opportunity for gifting companies to create unique and memorable products that combine humor with unexpected surprises, such as real money inside.
- **Toy and Game:** Opportunity for toy and game companies to create novelty products that have added educational benefits, such as motivating children to wash their hands more often.

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