# Homeless Mannequin Charities JWT Amsterdam Set Up Mannequins to Raise Money for the Homeless By Megan Facciuolo | Published 2014-06-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/money-for-the-homeless References: [designtaxi](http://designtaxi.com/news/366289/Ad-Agency-Uses-Mannequins-To-Raise-Funds-For-The-Homeless/) & [jwtamsterdam.nl](http://jwtamsterdam.nl/) JWT Amsterdam created a tactical [fundraising campaign](https://www.trendhunter.com/trends/thrift-it-back) to raise money for the homeless community. The ad agency dressed up mannequins as homeless people and placed them around the city in hopes to raise awareness of the poverty the city faces and to raise funds to help diminish it. Called ‘A Piggy Bank For The Homeless,’ the campaign acts with a reverse tactic: it actually places more "homeless people" on the streets. The mannequins were dressed in [tattered clothing](https://www.trendhunter.com/trends/heart-of-lifewear) to look deceivingly realistic from afar. However, upon a closer glance, people could see they were fake and had a slot in their heads to place spare change. The mannequins were also equipped with hand-written signs asking pedestrians for donations. Because they were not real people, those passing by were more comfortable and apt to make a donation. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Virtual Reality Fundraising:** Using virtual reality to give potential donors an immersive experience of homelessness - **Interactive Charity Campaigns:** Creating interactive campaigns that give people a tangible way to donate to charities - **Reverse Tactic Advertising:** Employing advertising that utilizes reverse psychology to highlight social issues ### Where This Applies - **Non-profit Organizations:** Non-profit organizations can utilize interactive and immersive campaigns to raise awareness and funds for their cause - **Advertising:** Advertising agencies can create impactful campaigns that highlight social issues and promote positive change - **Technology:** The use of technology such as virtual reality can revolutionize the way charities approach fundraising by creating more immersive experiences ## Related on Trend Hunter - [Homelessness Metaverse Campaigns](https://www.trendhunter.com/trends/metaverse-campaign.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Living Condition Awareness Dollhouses](https://www.trendhunter.com/trends/unwelcome-home.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Consumer-Inspired Store Mannequins](https://www.trendhunter.com/trends/london-store-mannequins.md) - [Housing Crisis Presentation Campaigns](https://www.trendhunter.com/trends/real-life-roomsets.md) - [Inclusive Retail Displays](https://www.trendhunter.com/trends/primark-sophie.md)