# Last-Minute Gifting Ads Uber Eats' Money Can Buy You Class Features RHoNY Stars By Laura McQuarrie | Published 2023-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/money-can-buy-you-class References: [adweek](https://www.adweek.com/brand-marketing/uber-eats-drops-a-holiday-cabaret-remix-with-real-housewives-luann-de-lesseps/)  The 2010 hit Money Can't Buy You Class by The Real Housewives of New York City's Countess Luann de Lesseps inspired a 2023 remake of the song for [Uber Eats](https://www.trendhunter.com/trends/uber-showcats) titled Money Can Buy You Class. This ad for the holiday season reminds shoppers that all of their last-minute needs are covered, and it helps people avoid faux pas like showing up to a gathering empty-handed. Candles, champagne, chocolates or even a gift card promise to be crowd-pleasing gifts to make any party-goer feel classier without having to invest more time or effort in securing the perfect holiday present. In the ad, RHoNY fans will spot Sonja Morgan, as well as a Jovani jumpsuit that inspired a storyline of its own. With Money Can Buy You Class, Uber Eats taps into a fanbase that loves to host Real Housewives watch parties, share refreshments with friends and relish life's luxuries like on-demand deliveries. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 6% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Last-minute Gifting:** Opportunity for businesses to cater to the growing demand for convenient and quick gift options during the holiday season. - **Celebrity Collaborations:** Potential for brands to partner with popular celebrities to create unique advertisements that resonate with their fanbases. - **Real Housewives Fandom:** Chance to capitalize on the passionate fanbase of The Real Housewives franchise by incorporating elements from the show into marketing campaigns. ### Where This Applies - **Food Delivery:** Expanding food delivery services can leverage the last-minute gifting trend to offer convenient options for customers to send food and gift items for special occasions. - **Retail:** Retailers can explore partnerships with celebrities to create exclusive collections or promotions that appeal to their fanbases and drive sales. - **Entertainment:** Opportunity for entertainment companies to collaborate with popular TV shows or franchises, like The Real Housewives, to create engaging content and marketing campaigns. ## Related on Trend Hunter - [On-Demand Holiday Carolers](https://www.trendhunter.com/trends/uber-courier-carolers.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md) - [Sitcom-Style Thanksgiving Campaigns](https://www.trendhunter.com/trends/whipshots-pattis-good-life.md) - [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md) - [15-Minute NYE Deliveries](https://www.trendhunter.com/trends/chief-delivery-boss.md) - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md) - [AI-Enhanced Y2K Ads](https://www.trendhunter.com/trends/starwash-by-carls-jr.md)