# Fiscal Responsibility Websites 'The Money As You Grow' is a Helpful Parental Tool By Romina S. Cortellucci | Published 2012-07-28 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/money-as-you-grow References: [swiss-miss](http://www.swiss-miss.com/2012/07/money-as-you-grow.html) & [moneyasyougrow.org](http://www.moneyasyougrow.org/) 'The Money As You Grow' website provides parents with a tool to help teach children about money. Developed by the American President’s Advisory Council on Financial Capability, the site provides 20 [financial lessons](https://www.trendhunter.com/trends/lakefront-finance) along with corresponding activities. By giving [parents these valuable tools](https://www.trendhunter.com/trends/learning-digital-resource), the site is helping create a future filled with [financially responsible adults](https://www.trendhunter.com/trends/financial-education-platform). Each of the lessons were created according to research from standards, curricula and academic studies. Yet, one of the greatest aspects of the sites is that it breaks down lessons according to age written in the appropriate "down-to-earth language" for the benefit of the children and their families. As The Money As You Grow website states, the goal is to, "help equip kids with the knowledge they need to live fiscally fit lives." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Financial Education for Children:** Disruptive innovation opportunity: Develop interactive mobile apps that make financial education fun and engaging for kids. - **Parental Involvement in Financial Education:** Disruptive innovation opportunity: Create online platforms that allow parents to track their children's financial progress and provide personalized financial guidance. - **Simplifying Financial Concepts for Children:** Disruptive innovation opportunity: Design animated videos or interactive websites that simplify complex financial concepts for kids. ### Who This Affects Most - **Edtech:** Disruptive innovation opportunity: Integrate financial literacy lessons into existing educational technology platforms targeting children and parents. - **Mobile App Development:** Disruptive innovation opportunity: Build mobile apps that combine educational content with gamification elements to enhance financial learning for children. - **Personal Finance Tools:** Disruptive innovation opportunity: Develop personal finance tools specifically designed for parents to teach financial responsibility to their children. ## Related on Trend Hunter - [Youth-Targeted Finance Campaigns](https://www.trendhunter.com/trends/little-learners-big-earners.md) - [Teen Finance Education](https://www.trendhunter.com/trends/simplybudget.md) - [Kids Finance Apps](https://www.trendhunter.com/trends/foxfund.md) - [Kid-Focused Finance Apps](https://www.trendhunter.com/trends/abn-amro.md) - [Financial Learning Platforms](https://www.trendhunter.com/trends/cash-critters.md) - [Kids' Money Management Books](https://www.trendhunter.com/trends/financial-awareness.md) - [Financial Literacy Board Games](https://www.trendhunter.com/trends/my-first-monopoly.md) - [Parental Investing Platforms](https://www.trendhunter.com/trends/investing-platform.md) - [Money Management Apps](https://www.trendhunter.com/trends/fingrow.md)